Mais conteúdo relacionado Semelhante a Dock29 A Marketing Agency The How (20) Dock29 A Marketing Agency The How2. brands we’ve had the pleasure of working foronline and offline for the last 10 years! 3. researchbrand positioningbrand developmentcall trackingcommunications auditscampaign performance reportscompetitive researchconsumer segmentation corporate identitycorporate identity guidelinescross-channel marketing cross-channel marketing optimizationfocus groups (traditional & online)logo development mall interceptsmedia performance forecastingsales propensity mapping satisfaction studiessplit run testingsurvey development &managementSWOT Analysistelephone interviews strategic planningcompetitive ad trackingmedia recommendationsmedia ranking reportsmedia spending summariespromotion and incentive program interactive marketingadvertising planning and placementdirect response marketing e-commerce web site development electronic inquiry generation search engine marketingsearch word buyingsite optimizationweb site (static & content managed)website consulting & analytics services account managementbudget analysis & reporting hispanic marketing market planning media planningmedia buyingmedia proofingtrademark infringementcreative developmentart direction broadcast production supervision copywriting concept developmentcontent analysis design & illustrationforms and survey designprepress productionpublic relations & press special events & promotions template design & modificationtesting and analysis 6. what should we be spending on advertising as it relates to sales? 7. which parts of our advertising is working? which isn’t? 8. are we capitalizing on the trends in the industry and avoiding pitfalls? 9. what is our competition doing that’s making them successful? 10. is our brand positioned properly now and for the future? 12. Market Sales Potential 13. Top Product Categories 15. Target Customers (by demographic) 16. Target Customers (by Mile Radius) 41. Unique Value Proposition 43. unique value positions & positioning 47. consumer interest points (needs analysis)