Hear Chris Abraham of Abraham Harrison LLC and Jay Jaffe of Jaffe Associates about how to look after your online reputation and why it is important to do so. Be sure to register now! As the saying goes, your good name is everything. Every individual, and brand, needs to know what their online reputation is and how to protect it. When your online reputation is in disrepair, whether because of bad behavior on your, or your brand’s, part, or because of intentional attacks by competitors or someone with a grudge, you sometimes have legal recourse. But you always have tactics you can undertake online to protect your reputation. Find out how to determine what your online reputation already is, how to promote and maintain a good reputation, and how to protect and defend it in the future. We’ll cover issues like: * What are people saying about me online? And Why Should I Care? * Crisis Management * Proactive Steps to Defend Against Future Attacks * How to activate Google and other search engines in your favor and more.

1. How to Protect and Defend Your Brand Reputation Online (please us Twitter hash tag #ormd for questions) Chris Abraham President and COO cabraham @ abrahamharrison .com @chrisabraham Daniel Krueger Director of Client Services dkrueger @ abrahamharrison .com @d13vk US +1 202 657 4769 UK +44 20 8144 5671 DE +49 30 7012 5980 Site www. abrahamharrison .com Blog www. marketingconversation .com

3. AKA Search Engine Image Protection (SEIP) Also known as Search Engine Reputation Management (SERM)

4. ORM partly formed from a need to manage consumer generated media (CGM)

5. The Cluetrain Manifesto speaks to the ease with which one may initiate and amplify conversation online …

6. You need to participate, engage, communicate!

8. Google Alerts are your friend

9. Use it liberally

11. [chris abraham]

12. chris+abraham

13. chris OR abraham

17. That said, we all have loads of Google Alerts set up for everything

18. We have recently been using SM2 by Techrigy for Social Media monitoring

20. Twitter can be like wild fire

21. Blogs are still powerful

22. Keep your eyes on the Web!

23. If You Can't Remove It, Hide It

25. Preemptive action of countermeasures is directed to generally prevent lock-on of a threat sensor to a certain target. It is based on altering the signature of the target by either concealing the platform signature or enhancing the signature of the background, thus minimizing the contrast between the two.

26. Reactive action of countermeasures is directed toward break-lock of a threat already homing in on a certain target. It is based on the tactics of signature imitation, augmentation, or reduction.

28. Augmentation of signature (decoys, chaff, ink, flares)

30. Marketing Conversation

31. Abraham Harrison LLC

32. Twitter Page

33. Facebook Profile

34. LinkedIn Profile

35. YouTube Director

36. Flickr Profile

37. Friendster Profile

38. Jaiku Page

39. Pownce Page (RIP)

40. Tumblr Page

41. Utterli Profile

42. Friendfeed Profile

43. QIK Profile

45. Generally, clean ups are done after the reputation “crime” occurs

46. Sometimes, we're retained during the crime, to minimize exposure

47. Crisis management ORM campaigns are like repairing homes during a rocket attack

49. I have accrued 5,387 posts over time

50. Along with cabraham.com, abrahamharrison.com, marketingconversation, and a dozen social networks and aggregators (plus time, energy, work, writing, and commitment), I am well-inoculated against attack

51. So is my company

52. So is my staff

53. It's never too late

57. Pronouns are the enemy of heightened textuality

59. Sites are a collection of interlinked pages

61. A flotilla is often more powerful than a battleship

64. Google tries its best to read the way you do Search Engine Optimization 101: Linking

66. Staff Blogs and Bloggers

67. Blog & RSS Aggregation

70. Must have a story

71. Can't make bloggers do anything ! Search Engine Optimization 701

72. Case Study: The Poor Maligned Pig

73. Each Search Engine is Very Different

75. autoki.de

76. bebo.com

77. blip.tv

78. blogger.com

79. blorkut.com

80. bluedot.com

81. broadcaster.com

82. buzznet.com

83. classmates.com

84. crackle.com

85. cyloop.com

86. dandelife.com

87. del.icio.us

88. digg.com

89. en.netlog.com

90. en.sevenload.com

91. facebook.com

92. flickr.com

93. flixster.com

95. gather.com

96. gawkk.com

97. hi5.com

98. hollywood.com

99. imdb.com

100. imeem.com

101. indenti.ca

102. jaiku.com

103. jappy.de

104. kewego.com

105. librarything.com

106. librarything.de

107. linkedin.com

108. livejournal.com

109. livevideo.com

110. login.live.com

111. lusitaniansonline.com

112. megavideo.com

114. multiply.com

115. my.opera.com

116. mychurch.com

117. mychurch.org

118. mycorners.com

119. mygrito.com

120. myspace.com

121. ning.com

122. photobucket.com

123. ping.fm

124. plazes.com

125. plurk.com

126. quepasa.com

127. rateitall.com

128. searchles.com

129. shelfari.com

130. skyrock.com

131. sonico.com

132. soundpedia.com

134. spock.com

135. stumbleupon.com

136. tabulas.com

137. tagged.com

138. takingitglobal.org

139. travbuddy.com

140. tumblr.com

141. twango.com

142. twitter.com

143. upcoming.yahoo.com

144. utterli.com

145. viddler.com

146. video.msn.com

147. video.yahoo.com

148. videos.google.com

149. vidoosh.tv

150. vimeo.com

151. vostu.com

152. vox.com

154. xanga.com

155. xing.com

156. xuqa.com

157. yahoo.com

158. yasni.de

159. yelp.com

160. youtube.com

167. Theater group

168. Children's book

169. Rugby team

170. Muppet "Pigs in Space"

171. Show pig site

172. BBQ site

173. Guinea Pig site

174. NIN Song

175. Local Pub

176. Pass the Pigs game

177. Potbellied Pigs

178. "Pigs Anonymous" site

179. Industrial pipe cleaners, called "pigs"

180. Card shop

181. Baseball team

182. The bay of pigs

184. Our job is to promote deep links that are positive and neutral and ignore negative listings

185. We'll create between 5-25+ of these “aggregator” and “boing boing” sites in order to bring attention to deep, old links

186. The goal is not to promote the sites we build

187. We only use real content

189. “ Chris Wilson of 235 North Abraham Lane”

191. Google has limited resources and “archives” old content

192. Excerpting deep content and deep links onto new blogs reactivates

193. We call it the “boing boing” strategy

194. “ Find content, excerpt it, make a quip, and link to source”

195. All real content pigsblog.wordpress.com

197. They should be simple and you can use free templates

199. Sitemaps

202. Drupal offers great built-in RSS aggregation tools

203. Setting up your aggregation strategy before you start blogging by hand is essential

204. Wordpress MU (multi-user) is easiest way to manage a large campaign of blogs

207. (Maybe I am superstitious)

208. I have been using submission tools since 2003

210. It allows me to import every URL I can collect (my Positive & Neutral list) and submit them en masse to “1000+” search engines automatically

211. http://marketingconversation.com/ Thank You for Attending Today’s Webinar!