2. San
Francisco
Hollywood

3. San
Diego

4. Where
in
the
world
is
San
Diego?

5. Where
in
the
world
is
San
Diego?
0 120
miles
south
of
Los
Angeles
0 1
½
hour
flight
to
San
Francisco
0 20
miles
north
of
Tijuana,
Mexico

6. What’s
so
special
about
San
Diego?
0 Birthplace
of
California
0 Second
largest
city
in
CA
0 8th
largest
city
in
USA
0 Most
southern
major
city
in
CA
0 1.3
million
residents
0 29.8
million
annual
county
visitors
0 10
million
Gaslamp
visitors
0 Average
daily
temp
70F/21C
0 Can
ski,
swim
and
visit
desert
in
one
day

7. SAN
DIEGO
TOURISM
0 70
miles
of
beaches
0 Surfing
lessons

8. SAN
DIEGO
TOURISM
0 70
miles
of
beaches
0 Surfing
lessons
0 Sea
World
0 San
Diego
Zoo
and
Wildlife
parks

9. SAN
DIEGO
TOURISM
0 70
miles
of
beaches
0 Surfing
lessons
0 Sea
World
0 San
Diego
Zoo
and
Wildlife
parks
0 Skydiving
0 Coronado
Island

10. SAN
DIEGO
TOURISM
0 70
miles
of
beaches
0 Surfing
lessons
0 Sea
World
0 San
Diego
Zoo
and
Wildlife
parks
0 Skydiving
0 Coronado
Island
0 Midway
Naval
Museum
0 Balboa
Park

11. SAN
DIEGO
TOURISM
0 70
miles
of
beaches
0 Surfing
lessons
0 Sea
World
0 San
Diego
Zoo
and
Wildlife
parks
0 Skydiving
0 Coronado
Island
0 Midway
Naval
Museum
0 Balboa
Park
0 Wine
Country
0 Tijuana,
Mexico

12. SAN
DIEGO
TOURISM
0 70
miles
of
beaches
0 Surfing
lessons
0 Sea
World
0 San
Diego
Zoo
and
Wildlife
parks
0 Skydiving
0 Coronado
Island
0 Midway
Naval
Museum
0 Balboa
Park
0 Wine
Country
0 Tijuana,
Mexico
0 Harbor
Cruises
0 Whale
Watching

13. SAN
DIEGO
EVENTS
0 Mardi
Gras
Parade
0 Rock
and
Roll
Marathon

14. SAN
DIEGO
EVENTS
0 Mardi
Gras
Parade
0 Rock
and
Roll
Marathon
0 Jazz
Fest
0 Halloween
Monster
Bash

15. SAN
DIEGO
EVENTS
0 Mardi
Gras
Parade
0 Rock
and
Roll
Marathon
0 Jazz
Fest
0 Halloween
Monster
Bash
0 Comic
Con

16. San
Diego
competitive
overview

17. San
Diego
competitive
overview
Banana
Bungalow
Ocean
Beach
Internaonal
HI
–
Point
Loma
ü Directly
on
the
beach
ü Couple
of
blocks
to
beach
ü 15
min
walk
to
beach
ü Fun,
party
locaon
ü Laid
back
atmosphere
ü Home-­‐like
feeling
ü 70
beds
ü 120
beds
ü 53
beds
ü $22
-­‐
$37
for
dorm
beds
ü $20
-­‐
$35
for
dorm
beds
ü $19
-­‐
$24
dorm
beds
ü 20
min
drive
to
ü 15
min
drive
to
downtown
downtown

18. San
Diego
competitive
overview
AAE
–
500
West
Lucky
D’s
HI
–
Downtown
ü In
business
district
ü Newer
hostel
in
town
ü Diverse
atmosphere
ü Former
YMCA
ü Social
atmosphere
ü 155
beds
ü 259
rooms
most
private
ü 120
beds
ü $25
-­‐
$40
dorm
beds
ü $22
-­‐
$30
for
dorm
beds
ü $22
-­‐
$28
for
dorm
beds
ü In
middle
of
Gaslamp
ü 15
walk
to
Gaslamp
ü 2
blocks
from
Gaslamp

19. San
Diego
hostel
challenges
0 Strangely
–
seasonal
market
0 Not
travelers'
first
choice
stop
0 Lack
of
internaonal
exposure
0 Decreased
Mexico
travel
0 Americans
sll
learning
about
hostels
0 Unfamiliar
with
atmosphere
0 Underesmang
value
0 Too
many
hostels/some
illegal

20. San
Diego
hostel
regulation
0 Transient
cerficate
required
0 Annual
fire
inspecon
0 Business
license
required
:
0 Register
for:
0 Zoning
0 Business
taxes
0 Fire
inspecon
0 Hotel
taxes
0 Building
inspecon
0 Neighborhood
compliance
0 Police
0 Health
inspecon
0 Unemployment
Insurance
0 Workman’s
Comp
insurance

21. USA
Hostels
San
Diego
0 1887
historic
building
0 In
heart
of
historic
Gaslamp
area,
formerly
the
Sngaree
Red
Light
district
0 Former
brothel
and
children’s
home
0 In
business
17
years
0 Reputed
to
be
haunted
(5
ghosts!)

22. USA
Hostels
San
Diego
0 A
look
at
our
personality…

23. USA
Hostels
San
Diego
0 100
beds
summer
/
76
winter
0 4-­‐
and
6-­‐bed
dorms
0 Up
to
8
private
rooms
with
twins,
doubles
and
lol
0 All
shared
baths
0 Dorm
rates
from
$25
-­‐
$32
0 Private
rooms
from
$60
-­‐
$72

24. USA
Hostels
San
Diego
0 ‘Hippie-­‐hacienda’
0 Funky
artwork
0 Lounge
0 Common
kitchen
0 Internet
room
0 Lockers
with
power
points
0 Free
pancakes/oatmeal/
toast/
coffee/tea/orange
drink

25. USA
Hostels
San
Diego
0 Voted
#1
hostel
in
USA
2009
0 Consistently
top-­‐ranked
San
Diego
hostel
0 Known
for
fun
staff
0 Daily
free
acvies
0 Original
Tijuana
‘tour’

26. Newest
Amenity
Exclusively-­‐designed
‘privacy
pods’