Israel and Middle East Backpacking- Vision to Reality - Yaron Burgin from Abraham Hostels Jerusalem
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Israel and Middle East Backpacking- Vision to Reality - Yaron Burgin from Abraham Hostels Jerusalem
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Israel and Middle East Backpacking- Vision to Reality - Yaron Burgin from Abraham Hostels Jerusalem
- 1. Israel & Middle East Backpacking - Vision to Reality Yaron Burgin Nov 2012
- 2. Outline Vision (2007) Target market Cause & Effect Israel for FIT’s Reality - Fulfilling The dream (2012) Hostels Tours & activities Middle East Cooperation Information, marketing & PR Looking into the future
- 3. Global Backpackers Yaron Burgin Gal Mor Maoz Inon
- 4. Who They Are? FIT’s – Foreign Independent Travelers Backpackers, Couples & Families
- 5. Unique Crowd Experienced travelers Rapidly growing 20% of all international visitors Using local resources Creating a better image Spending more money 1000$-6000$ per trip Look for a meaningful travel experience
- 6. Cause & Effect It’s not all about security Travel to “hot” destinations Ireland, Thailand, New-Zealand Lack of information! Local market focusing on group travel Israel was not “on the map”
- 7. Israel for FIT’s - Huge Variety
- 8. Israel for FIT’s - Huge Variety
- 9. Israel for FIT’s Relatively lower costs Cross region trip
- 10. Required Services Information Transportation Attractions Accommodation
- 11. Fulfilling The Dream Turning Israel into a destination Following other models Word of mouth Create success in small figures, the rest will follow
- 12. And today?
- 13. Statistics Total visitors to Israel in 2012 ~3.5M About 40% are FIT’s Since 2007: 20 new Hostels/Guesthouses have opened, all offering dorms 300% increase in online bookings
- 15. Independent Hostel Network Established in 2007 Set the standard for hostel accommodation in Israel Dorm bed max 100 ILS 30 hostels in prime locations Follow successful models New-Zealand, Ireland, Germany
- 16. More than a bed to sleep in!
- 17. Joining forces Over 2500 beds around the country ILH Hostel Guide – Free! 50,000 copies every year Wide distribution ILH Website Online Booking Useful information 5% to book your next hostel Registered Non-Profit (NGO)
- 18. Abraham Hostels Hostel chain in major hubs Israel’s largest private hostel 230 beds, 72 rooms 90% average occupancy Award winning hostel Wide range of facilities Daily Events & activities
- 19. Abraham Tours Daily tours to Israel, The West Bank, Jordan&Egypt Independent Information center Car / phone/ bicycle rentals
- 20. Promoting Middle East trips Free dorm bed in Fauzi Azar Inn & Abraham Hostel if traveled in Syria/Lebanon
- 21. Promoting Middle East trips Cooperating with West Bank & Jordanian Hostels Hop-on Hop-off Bus
- 22. PR & Marketing Hosting leading travel bloggers Local & International Media
- 24. Future plans? Expanding the hostel network to other countries in the Middle East Hop-on Hop-off cross country Smartphone apps for tours Travel passes
- 25. The Dream Team
- 26. Thank You!
Notas do Editor
- Dreams we had and how we made them come true 2. some of the vision was laid out 5 years ago
- Traveled abroaud and dreamed about making Israel a backpacking destination
- Over 20% of all international visitors, growing to 25% in 2020
- The same people who travel in NZ, Asia, Europe should come here Regular traveler 1500-2000 USD
- 95% of the land is safe. Backpackers travel to other dangerous destinations – Kashmir, Sri-Lanka, Nepal, Turkey Eastern Europe on the rise No maps/websites in English, LP was updated on 2000, no information on hostels & attractions Reliogous crowd, agents, israeli crowd.
- 2 hours to sea/mountains/desert/snow Small country very easy to travel around English speakers
- Reliogus / Cultural variety Land of the bible Different nationalities / Druze/Beduin/Jews/Christian
- Easy Jet / Voeling - food from all around the world - Gate to Africe
- Bringing succeful models from the world to Israel. maps/websites in manylanguages - hostels - tours for FIT’S - buses/bicycle/bikes
- This where the presentation ended last time on 2008.
- On 2007 – 2.3M
- LP updated 3 times Negev no. 2 on top regions for 2013 Many guidebooks Blogs & Websites
- Tent in the Golan Heights to hostel in the city to a mud house on the desert Different character same standards Different hosts
- Middle East vision A major hub for travelers 6000 bed nights per month Over 2000 guests per month
- Focus on experience & price, not guiding Over 1000 Tours per month
- Encourage people to visit several countries in the region
- Sending people there and back Cross region bus
- Making Israel into a detination
- Annual Israeli hostel meeting