This is a short slide deck delivered at an event that was part of Melbourne Spring Fashion Week called Fashion Forward. The aim was to help fashion bloggers learn about the benefits of SEO and get their blogs found.
9. Profile Your Visitors
• What gender?
• What age?
• What interests?
• What do they need?
• What can you provide them with?
• What is the purchase cycle like for them?
• What pain points can you alleviate?
• What competitor sites to they also visit?
• What can you give that no other site
does?
11. Are You Looking For…
• More visitors?
• More leads?
• More customers?
• More subscribers?
• More online sales?
• More advertising?
Use this to benchmark your progress and to
ensure you have a focused call to action on
your site.
13. What Your Strategy Should Include
SEO
• Keyword Research
• Content Marketing
• Onsite/Offsite
It also needs to be integrated with:
• SEM
• Social Media
• Comms/PR
• Advertising
18. Content Structure – Hierarchical Order
<h1>Only 1 Heading 1(with target topic/keyword)<h1>
<h2>Sub Heading 2</h2>
<h3>Heading 3</h3>
<h2>Sub Heading 2</h2>
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IMAGE
20. Content Structure
• Page Titles – Unique Title Tag for each page combination of
target keywords
• Page URLs – Try to use keyword with hyphens as separators
• Meta Description – Used in SERPs, try to include chosen keyword
Page
URL
Meta
Descrip9on
Page
Title
23. Essential Tools
• Google Analytics
• Google Search Console (Webmaster Tools)
• Google Keyword Planner
• Modern CMS (like WordPress)
I’d highly recommend starting with these free tools.
Specialists will use a variety of tools, however the above are more
than enough to get you started.