John Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
Case study of Tesla Motors.pptx
1. IKM608 - INNOVATION & KNOWLEDGE MANAGEMENT
APPLICATION
CASE STUDY OF TESLA MOTORS
BY. CHOUDHRY UMER SULTAN 20223081
Assist.Prof.Dr Sameer Hamdan
2. WHAT IS TESLA
American Company that designs,
manufactures, & sells electric cars
Head quarter of Tesla Motors is Palo Alto,
California
It was the first car to run on electricity
with speed of 150mph and above.
Who is the man behind the idea ?
3. A SOUTH AFRICAN BORN- CANADIAN AMERICAN
BUSINESS MEGNATE, INVESTOR & ENGINEER
PayPal
In 1999 he create an idea of
World wide online payment
system alternative to traditional
paper methods like checks &
money order.
SpaceX
In 2002 he invent a private
American aerospace
manufacturer and space
transportation service.
Tesla
In 2003 an American company
that specialized in electric
vehicles, energy storage and
solar panel manufacturing.
4. ELON MUSK
Who is Elon Musk ?
The man has inspired a generation…
Cutting edge Visionary
Committed to his Vision
Consummate Innovator
(Founded 5 Companies
Thinks 10 Years Ahead
Real Life Tony Stark
(Iron Man)
6. WHAT IS TESLA MISSION
‘’To Accelerate the worlds
Transition and sustainable
Transport’’
Elon Musk
7. WHAT IS TESLA VISION
To create the most compelling car
company of the 21st century by
driving the world's transition to
electric vehicles.
Transition to
electric vehicle
Become the
most
compelling
car company
Accelerate
world's
transition
Develop
sustainable
transport
10. TESLA SUPER CHARGER
40,000+ Global
Superchargers
The world fastest Charging
stations.
15 min Recharge up to 322
miles
$ Less than gasoline 15$
p/hour
Charge at Home
15. KNOWLEDGE MANAGEMENT AT TESLA
Knowledge management (KM) has been a process of
capturing, sharing, developing and effectively using the
organizational knowledge. It is referred to as a term that
helps in achieving the organizational objectives by making
the best use of knowledge provided. Some of the
concepts that have been used by the firm are as follows.
16. 1- UNDERSTAND KEY DRIVER OF THE BUSINESS
the key drivers for the company are the electronic car that has been the major
source of revenue generation; therefore, it has to be well presented in the
market.
17. 2-GET EXECUTIVE SPONSORSHIP
Is visible throughout the project
Remove obstacle's & makes
influential decision
Inspire change & alignment to a
greater purpose & vision
the management has to make sure that the employees within the company have to be made
committed to serve upon the technology that has been applied by the firm.
18. 3- ANALYSE KNOWLEDGE
sometimes the firms over rely on KM
attribute and overlook other major or the
breakthrough innovations. In such a
situation, it is rather necessary that a certain
group of employees are working towards
achieving other objectives of the firm also.
19. 5- IMPLEMENT IN PHASES
The final phase of KM is the
implementation phase. This is the place
where the firm has to execute the
strategies it plans to integrate in the
firm. The management has to ensure
that the company and all its
departments are aligned with the Km
objectives and initiates.
Phase 1
Initiation Phase
Phase 2
Definition Phase
Phase 3
Designing Phase
Phase 4
Development Phase
Phase 5
Implementation
Phase
Phase 6
Closing & Follow
up Phase
20. 4- PROVIDE REWARDS AND RECOGNITION
Tesla should also look to offer rewards
and recognition to those employees who
are dedicated towards achieving the
element of KM. Since the most
motivating factor for an employee has to
be the monetary gain, therefore, Tesla
needs to offer rewards and revenues to
the employees.
21. CONCLUSION
In today's world background, with the increasing environmental pollution and the
increasing shortage of fossil fuels, countries around the world pay more attention to
environmental protection, new energy technology research and development, and
energy security. The fossil energy internal combustion engine, represented by oil, is
gradually replaced by the power system of other energy sources in the field of highway
transportation, this also brings a good opportunity for the development of the new
energy vehicle industry with electrification as the core technology.
Tesla Motors should underline its green technology nature and the environmental
impacts of electric vehicle (Ev) and therefore urge for a government policy scheme that
will further facilitate EV companies.
