Android App Monetisation
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Android App Monetisation presented by Vserv at Android Mobile Data, Analytics and Monetisation Event @Bangkok Thailand
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Android App Monetisation
- 1. Android App Monetisation Ms. Chotirot Ouratthatrakul Manager Developer Alliances – Vserv chotirot.o@vserv.com Skype : Chogirl2008
- 2. © 2014 Ms. Chotirot Ouratthatrakul Manager Developer Alliances chotirot.o@vserv.com • VSERV – Manager Developer Alliances (8 months) • Baidu – Business Development Manager (1 year) • Got It – Co-founded mobile app startup in year 2011 • 5 Years Enterprise software experience – Sales Supervisor • 2 Years Programming experience – Software Engineer
- 3. Source : http://www.knowyourmobile.com/ © 2014 3
- 4. - Q4 2013, According to IDC , Google’s Android had 78% share of all users globally while Apple’s iOS had just 18%. - IDC predicts in 2014 Android will claim 80.2% of users and only 14.8% will be iOS. © 2014 4
- 5. The growth of smartphone was driven by low-mid price smartphones who control nearly 73% of the shipment. Which Android and Windows phone play a major role on these two segment. © 2014 5
- 6. Smartphone growth is in the East, not the West In IDC's forecast, the major growth geographies for smartphones are China and Asia. That's a problem for Apple because Android dominates China and Asia for a long time. © 2014 6
- 7. Source : App Annie MEF Emerging Markets and Growth in the Global App Economy © 2014 7
- 8. Source : App Annie Infographic-unlocking-emerging-markets-app-store-success/ © 2014 8
- 9. Source : App Annie MEF Emerging Markets and Growth in the Global App Economy © 2014 9
- 10. 10 Source : Google and World Bank
- 11. 0.99 USD 33 THB 62 INR = © 2014 11
- 12. © 2014
- 13. Source : App Annie - Special Report Google Play © 2014 13
- 14. © 2014 14
- 15. © 2014 15
- 16. © 2014 16
- 17. © 2014 17
- 18. Super Innovative. Super Simple. Super Powerful. ANY APP NEW Premium Placement Ad Inventory EXIT AD: Featured on exiting the App LAUNCH AD: Featured before APP starts 18
- 19. LAUNCH AD: Featured before APP starts EXIT AD: Featured on exiting the App © 2014 19
- 20. HTML5 Interactive Ads. Allow users engage more with Ads. © 2014 20
- 21. HTML5 Interactive Ads. Leverage Phone Sensor e.g. Gyroscope to create interactive ads. © 2014 21
- 22. BRAND ADVERTISERS © 2014 22
- 23. APP & GAME ADVERTISERS © 2014 23
- 24. © 2014 24
- 25. MOBILE ADS ECOSYSTEMS GETTING COMPLEX. BUT VSERV HELP YOU MONETIZE ACROSS DIFFERENT AD NETWORK © 2014 PARTNERS EASILY. • 400+ AD NETWORK (Different by focus country, Ads Format, etc.) • No single partner can give you consistent performance. • Add more ad network means more SDK, more dashboard, etc. AGENCIES • Brands normally have agencies plan and buy media on their behalf. • Multi-national agencies control multi-national brands’ budget. • Big agency have their own systems to buy media (regionally, locally). REAL TIME BIDDING • Refers to buying/selling impression by auctioning in real-time & per impression basis • Advertisers can choose to bid only the impression that most valuable to them at the price that they think is worth given some information e.g. content of app, browsing history users. • Advertisers typically use demand-side platforms (DSP) to help them decide which impression to bid and how much based on various factors. 25
- 26. Innovative AppWrapper™ Technology World’s Simplest App Monetization! 1 2 3 Developer’s App AppWrapperTM AppWrapped! YOUR APP Works with existing app file Enables Ads in 1 Click! Creates NEW inventory for additional revenue (in less then 1 minute!) 26
- 27. Vserv AppWrapper Monetize your app without any coding! 27 Learn More : bit.ly/vserv_appwrapper_vdo_intro
- 28. THANK YOU Join Us ! Vserv Thailand
Notas do Editor
- Because the event’s topic today is “Android Mobile Data, Analytics and Monetizing”. So you couldn’t expect much to here the story of others except android. But I think only talking about Android might not make the story complete. I think it’s worth talking about how android perform among other platform especially it’s main rival like iOS. What’s the market share Android. And in which country that android is dominant.
- In Q4 2013, according to research firm IDC, Google's Android mobile operating system had a 78% share of all users globally. Apple's iOS had just 18%. Now, IDC predicts that in 2014 Android will claim 80.2% of users and only 14.8% will be on Apple's iOS system Read more: http://www.businessinsider.com/iphone-v-android-market-share-2014-5#ixzz3KnzezZdu
- And if we take deeper analysis to see why Android gains so much market shares. The main reason will be the device’s price. If we categories smartphone price into 3 segments. First segment is low-price which is price lower than 200 USD (6,000 THB). Second, the mid-price segment is 200-400 USD (6,000 -8,000 THB). The last, high-price segment is price above 400 USD. Nearly 51% of smartphones shipped in Q2 2014 belong to low end segment 200 USD, low and mid segment combined 73% of total smartphone shipped. The growth of smartphone was driven by low-mid price smartphones who control nearly 73% of the shipment. Which Android and Windows phone play a major role on these two segment. http://www.dazeinfo.com/2014/08/14/smartphone-shipments-q2-2014-301-million-units-72-400-price/
- And where is the growth come from. We found that it’s not the country like U.S. or Europe or Japan that driving the smartphones growth. It’s China and Asia that smartphone penetration rate is still low compare to those developed countries. In IDC's forecast, the major growth geographies for phones are China and Asia. That's a problem for Apple because Android dominates China and Asia, according to Distimo. For a long time, that was because Apple's strategy in the East — low distribution and high pricing — was feeble. That may be about to change. Apple had a big launch in China with wireless carrier China Mobile in January. Apple offers the old-model iPhone 4S in some developing countries as an entry-level phone. Analysts are now expecting growth for Apple in China http://www.businessinsider.com/iphone-v-android-market-share-2014-5
- You might argue that people buying smartphone doesn’t necessary mean they will actively online or consume apps. This statistics from App Annie will assure you that growth of smartphone in China and Asia does result in the growth of app downloads as well. Downloads in country like China, India, Indonesia grew by 10%, 30%, 70%. While downloads in developed countries like Germany has no growth. In China. It should be noted that these downloads are primarily from the iOS App Store as although China has an extensive Android presence, downloads for the platform primarily come from third-party app stores China was the largest of the growth markets to watch, and it sits behind only the United States as the largest market in the world. From Q3 2013 to Q3 2014, downloads in China grew by 10%. It should be noted that these downloads are primarily from the iOS App Store as although China has an extensive Android presence, downloads for the platform primarily come from third-party app stores While growth in China has been impressive, a number of emerging markets have shown even greater acceleration over the past year. Downloads in Brazil doubled from Q3 2013 in Q3 2014 with Indonesia, Mexico and Turkey close behind. Indonesia grew by a factor of 1.7x while Mexico and Turkey increased downloads by 1.6x
- http://blog.appannie.com/infographic-unlocking-emerging-markets-app-store-success/
- Google Play worldwide quarterly downloads were about 60% higher than iOS App Store downloads in Q3 2014.(Emerging markets continued to show remarkable growth on Google Play and have helped drive the store’s impressive download growth over the past year.) iOS retained a strong lead in app store revenue over Google Play worldwide. In Q3 2014, iOS App Store’s revenue was around 60% higher than Google Play’s