2. Who is my target audience?
◦ The target audience for the indie acoustic genre ranges between the
ages of 13– 25 and is listened to by both male and female audiences.
◦ Although both sexes listen to this type of genre it is reported to be
more popular with women. This is due to the calming and emotional
nature of some of the songs which many female audiences can relate
to.
3. What types of research will I conduct?
◦ The type of research I will conduct when coming up with my target
audience questions will cover age, gender, types of music video,
storylines, concepts, types of lighting, typography, colour schemes,
locations and more.
◦ Asking questions in these areas should help me to gain a better
understanding of what my target audience want too see from an indie
acoustic music video.
◦ Questions like this will also help me to make my video more
professional as many professional music videos also research what their
audience want to see in order to make accurate and informed decisions
about their project.
4. What do I want to learn?
From my target audience research I want to learn…
◦ The gender of people who listen to the genre.
◦ The age range of people who listen to the genre.
◦ What style of music video is most favorable.
◦ What narratives in a music video do people like the most.
◦ What concepts do people enjoy in a music video.
◦ Types of lighting that people enjoy.
◦ If people enjoy cross cutting during a narrative style video.
◦ The style of typography that people would enjoy seeing.
◦ My audience’s favorite colour schemes.
◦ What types of locations would they expect/enjoy seeing in a music video.
5. Will you use open/closed questions?
◦ In my survey I will try and include a mixture of open and closed
questions. This will ensure that I have responses that are straight to the
point and ones that have opinions which will help me understand
where my audience is coming from.
◦ Closed questions will be things like: Out of these five which colour
scheme do you find the most aesthetically pleasing?
◦ Open questions will be things like: What is your favorite thing about the
indie acoustic genre and why?
6. A list of my target audience research
questions…
Below is a list of my target audience research questions:
1. What is your gender?
2. What is your age?
3. What is your favorite aspect of the indie acoustic genre and why?
4. What narrative based music video have you watched that you enjoyed and why did you think
this was good?
5. Out of these four styles of typography which do you think is most appropriate for an indie
acoustic music video?
6. Which types of lighting do you enjoy in an indie acoustic music video?
7. Out of the following forms of nature which do you enjoy and what emotions would you
associate with them?
8. Which three locations do you believe would feature in an indie acoustic music video?
9. Out of these five colour schemes which is your favorite?
10. Do you think that a narrative based video should have jump cuts from one storyline to another
and why?
