Learn 5 ways to earn your first sale as a Chloe + Isabel Merchandiser.

1. 5 ways to earn
your first sale
We’ve got you covered with
our tried + true strategies…

2. 1. announce
your business
The only way your network
will know you started a
business is if you tell them!
Did you know?
50% of Fast Starters
get their first sale by
using the Announce
Your Business tool
in the Academy!

3. 1. your why
Why did you join c+i?
Explaining your big-
picture goal will drive an
emotional connection
to your business + give
your contacts a strong
reason to buy: supporting
your dreams!
2. selling points
Say your Boutique
showcases your curated
selection of beautiful,
quality, + affordable
products. Mention that all
jewelry is hypoallergenic,
nickel-free, lead safe, +
lifetime guaranteed!
3. a call to action
Encourage feedback
on your Boutique + ask
what they’d want to see
in person at your Grand
Opening Pop-up Shop.
It’ll spark one-on-one
conversations, bringing
you closer to a sale!
Whether on email or Facebook,
announce in the most
effective way possible by including:

4. selling points
Use this sample copy to relay strong selling points in your announcement email!
“I love our products, which are designed in-house in New York,
because they’re beautiful, quality, + affordable.”
“All of our jewelry is hypoallergenic, nickel-free, lead safe, +
lifetime guaranteed! Our Lifetime Guarantee means we’ll send
you free replacements should anything happen to your jewelry.”
“At my Online Boutique, where you’ll find my handpicked selection
of our products, there’s something for everyone – our brand
was inspired by ‘The Friendship Philosophy,’ the idea of two best
friends with different style personalities. ‘Chloe’ is a fearless
fashionista always in search of the latest trends, while ‘Isabel’
appreciates, above all, timeless + beautifully-crafted pieces.”

5. The more people you tell, the more traffic your store
will get, increasing your chances of getting that first
sale (+ second + third)!
Do it again! Send an email to
anyone you missed or were unsure
about including originally.
already announced?
You’re missing out! It’s one of the
most effective platforms to drive
traffic to your Boutique.
skipped announcing
on Facebook?

6. Get input on your Boutique + your
contacts' favorite styles. Tell them
you’re planning your Grand Opening
Pop-up + need recommendations
for what to show in person! Offer
to answer questions + place orders.
1. ask for feedback
Ask your contacts what they need
for themselves or any upcoming
gifting occasions! You never know
when someone might be in the
market for something.
2. find out their needs
2. follow up on
your announcement
Now that you've sent your announcement,
follow up with a phone call, text, or email!

7. “Do you happen to be looking for a certain style, or
anything in particular? I included a few images of pieces
I thought you might like!”
“Also, are there any upcoming occasions you need to buy
for – a wedding, birthday, anniversary, holiday, or other
special event? I can help you find whatever you need.”
“All of our jewelry is hypoallergenic, nickel-free, lead
safe, + lifetime guaranteed. Our Lifetime Guarantee
means we’ll send you free replacements should anything
happen to your jewelry! Shopping is risk-free: we have a
30-day money back guarantee + free returns.”
find out their needs
Use this sample copy in your follow-up correspondence
to find out what your contacts’ shopping needs are!

8. 3. lean on your
support network
Hop on the phone or schedule phone dates with
your biggest supporters – they’ll be eager to help
when they find out about your new business!
Tout your recently-launched business! Tell
them why you joined, + solicit their opinions
+ favorite styles.
1. spread your news
Ask your closest friends + family to do you
the honor of being your first customer!
2. ask for the sale

9. ask for the sale
Text or email this Marketing Center asset to your supporters
to jumpstart a conversation!
“Thank you so much for always supporting me
+ for doing me the honor of my first sale!”
“Because you’re one of my biggest supporters, I
wanted to see if you’d be willing to help me get
my business off the ground with my first sale.”
“I joined Chloe + Isabel to pursue my dream of
fashion entrepreneurship + build a new resume.”
Insert your reason for joining!
Use this sample script in your phone calls with your
biggest supporters!

10. 4. book your grand
opening pop-up
Did you know that pop-ups are the
most effective way of making sales
+ earning commission?
pop·up
An in-person pop-up is the temporary opening
of a retail space to sell your products.
You can have pop-ups anywhere – your home,
a friend’s home, at a small business – there’s no
wrong way to do it!

11. pop-ups are so effective because:
• It’s a set period of time to earn sales by showcasing
Chloe + Isabel products + answering questions.
• It creates urgency among customers to purchase.
Merchandisers sell an
average $750 to $1000+
at an in-person pop-up when
they follow our training!

12. Choose a date that’s at least two weeks
away (it gives you time to prep + invitees
notice to RSVP). You don’t need a host
for this event, but if you can book one,
great! Check out Host Coaching in the
Academy for tips.
1. pick a date
Complete the Pop-up Formula for
Success in the Academy for all
you need to know about how to
plan + hold a successful pop-up!
2. learn to pop up
Gather your top local supporters
for your Grand-Opening Pop-up!
To start, book your pop-up:
Click the ‘Book a Pop-up’
button in the top navigation
bar of the Online Office.

13. Use this sample copy +
script to ask prospective
hosts to book pop-ups
with you via email, text,
or in person!
book a pop-up host
“I wanted to let you know that I just launched my own
business with jewelry lifestyle brand Chloe + Isabel!
I joined because it allows me to pursue my dream of
fashion entrepreneurship + build a new resume.”
“I wanted to see if you’d do me the honor of hosting
my Grand Opening Pop-up with me. Hosting is really
simple – all you have to do is invite friends to our pop-
up + you earn lots of beautiful, FREE jewelry!”
“My Grand Opening Pop-up is an opportunity to open
my first in-person storefront + introduce my business. I’d
love for you to be there + help make it a success!”
“I’m free on June 18th + 25th – would either date work
for you? We can work around your schedule!”
Insert your reason for joining!

14. 5. post on social media
Get in the habit of utilizing all social media
marketing channels to promote your business
to as many people as possible!
Did you know you can market on
social media with just one click?

15. The Marketing Center in your
Online Office + the 'Images'
icon in the Chloe + Isabel Mobile
Marketing Center app have timely
+ beautifully branded assets
that you can post to Facebook,
Instagram, Pinterest, Twitter,
or Tumblr to create excitement
about your personal brand +
drive traffic to your boutique!

16. Click on any asset in the Marketing
Center, + you can share it to Pinterest,
Facebook, or Tumblr with a single
click! Download to highlight in email,
through Instagram + Twitter, or at
in-person pop-ups.
1. one-click share
Hover your mouse over each asset,
+ you’ll see sample captions for
your posts. Remember to include a
call-to-action to visit your boutique
+ include your URL!
2. engage with captions
Learn more: Take Social Media Marketing in the Academy!

17. With 5 ways to jump start
your sales, you’ll be on
your way to getting your
first! Share how you got
your #firstsale in our
Facebook Merchandiser
community!