1. How effective is the
combination of your main
product and ancillary texts?

2. • Our main product and ancillary products all relate to each other in terms of
image and font styles, this enables the audience to draw a link between the
artist and the products. We have been able to achieve this through cross
media synergy, primarily by using images of the characters from the video in
our ancillary products. By doing this we are selling a story rather than just a
product which hopefully will capture the audiences emotion.

3. • Essentially when marketing a product it is the image which appeals to the
consumer the most, so it was important that we projected the right image.
All of our products tie in well together which will hopefully work in our
favour as the audience and consumers will associate the images they see in
the music video with those that are featured on the digipak and poster.
Other elements such as the font will also enable the consumer to draw a
familiarity between the products and the dance genre itself.

4. • As our video did not feature an artist was difficult to reinforce the artists
image through our products . However, similar to existing media products we
have featured Calvin Harris’ name in bold, yellow font, a style which is often
favoured among the dance seen. This not only reinforces Harris as an
artist, but as a large element of the dance genre itself. Unlike typical dance
products we have chosen to base our products around a narrative rather
than just an image. By cutting the artist out of the equation we have been
able to focus on promoting the emotive angle, emphasising the narrative that
has been created. This is unconventional of the dance genre, however it is a
fresh idea that is believe will entice the consumer into buying into the story
that is conveyed throughout all of the products.