A Fun 5-day "battle" to eat vegetables

1. B&L Productions
Presents:
Veggie Wars
A 5-day battle to save yourself
A Conceptual Design by
Lily Cheng &
Ben Olmsted
VS
EM
US
TH
THE DESIGN CHALLENGE:
to flex people’s veggie eating muscles

2. persuasive purpose
To influence students on a major college
campus to create a stronger habit of eating
vegetables each day.
industrial design
Video posted by Veggie Wars
Watch to play Veggie Wars!

3. -Users-
College students who
☑ have adequate ability
to eat vegetables (e.g.
eat in dining halls)
☑ use facebook daily
☑ carry mobile devices
☑ can use a fork
☑ likes to have fun!

4. Go to class, etc Get reminder
Watch video
Stab Veggies
w/ FORK Leave comment
(hot trigger)
“ME vs Veggie
Score: 1 - 0”
PLAY to WIN !
@ lunch/dinner Hot!

5. prototype

6. Features Video Prompt
The Veggies
Must Pay! To
Humans? HA! the Slaughter!
pitiful.
Text Reminder Survey
Fork: Stab a
Veggie.
Take a pic.
User Interactions
Me 1, Veggies 0

7. theoretical justifications
The fork becomes a hot trigger.
Always present at meal time.
Awesome.
In group-out group dynamics
More likely to perform for
“teammates”
Intrinsic social rewards
H ot!
Contribution to team
Recognition
Recruits Pledge up front
More likely to follow through

8. user testing
Worry: children might eat too many vegetables.
Strange to have antagonistic relationship to food.

9. shortcomings
✦ is it simple enough?
✦ too corny? not
corny enough?
✦ Facebook & MSM
- too much?
✦ Fork as hot trigger
- too generic?
✦ lasting effects?

10. Possible Expansion
More Game Mechanics
Weapon Upgrades
External Scoreboard/Leaderboard
Anti-Veggie Squads

11. Next Steps
build a working prototype
test with more users
refine game mechanics
also, learn humor...
Har Har...

12. Thanks!
Let us know what you
think of Veggie Wars
Comments welcome!
Please contact Lily with any
questions at: veggiewars@gmail.com
habits.stanford.edu