Workday New Hire Orientation

1. New Hire Orientation
Participating in Social Media at Workday
Workday Confidential

2. • People are interested in Workday!
• Raise awareness of Workday to
your personal and professional
networks
• Extend the brand experience
• Market intelligence
Why Participate in Social Media?
FY 2016 highlights:
• 63,000 likes/shares of Workday
content on LinkedIn
• 4.8 million views of @Workday
tweets
• 755,000+ YouTube video views

3. • Any content published on
www.workday.com
• Any posts from our official
Workday social media accounts
• Content posted by official
Workday spokespeople
‒ A full spokesperson list is on the
Social Media Resource Center
Workspace page
What Information Can We Share?
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Content examples:
• Workday blog posts
• News & announcements
• Product information
• Case studies
• Job postings

4. • Take the high road
‒ Nothing good is gained by bashing competitors or engaging in online battles
• Protect company, customer, and partner information
‒ No confidential information (product roadmaps, release dates, etc)
‒ Only name customers listed on Workday.com
• Stay cool, and of course, follow the law
‒ Always keep a clear, cool head. When voicing opinions, make it clear that they are
your own, and not those of Workday
‒ We cannot comment on Workday’s stock price or valuation, or give trading advice
about Workday stock
Principles of Workday Social Media
Workday Confidential

5. • Consider how your content might impact others at the company
• Social Media Guidelines can be found here
• Direct all media and analyst inquiries to
corporate.communications@workday.com
Social Media Guidelines
Workday Confidential

6. • LinkedIn is the most effective B2B social network
• Where professionals go to consume and share
business content
• Follow our Workday company page
Workday on LinkedIn
Workday Confidential

7. • Follow and retweet @Workday
• In your profile, identify yourself as a Workday employee
• Don’t create new Twitter handles for your work area or team. Contact
the Social Media team for guidance.
Workday on Twitter
Workday Confidential

8. Workday Execs to Follow on Twitter
WORKDAY CONFIDENTIAL
Workday Executive Title Twitter handle
Aneel Bhusri Co-Founder, CEO @aneelb
Leighanne Levensaler SVP, Corporate Strategy @leighlevensaler
Diana McKenzie CIO @DMcKenzieCIO
Christine Cefalo CMO @c_cefalo
Chano Fernandez EMEA & APJ President @chanofer
Joe Korngiebel SVP, UX/Mobile/Innovation @JoeKorngiebel
Karen Minicozzi VP, HCM Products @kminicoz
James Cross Director, Corporate Strategy @jamesrcross
Betsy Bland VP, Financial Mgmt Products @bbland
Dan Beck SVP, Product Mktg & Tech Strategy @DanBeck_LTD
Annrai O’Toole EMEA CTO @annrai

9. • Follow our Facebook and Instagram pages. Like and
share Workday content
• Facebook and Instagram posts are a great way to
experience Workday’s culture, as well as events and
company announcements
Workday on Facebook and Instagram
Workday Confidential

10. • YouTube
‒ Subscribe to our Workday YouTube page
for company videos including:
 Product spotlights
 Customer case studies
 Thought leadership perspectives
 Event highlights
• Google +
‒ Content is consistent with what we post on other social media channels
YouTube and Google+
Workday Confidential

11. • What is VoiceStorm?
‒ A mobile app for easily sharing Workday-provided content
across your social networks
• What are the Benefits?
‒ Share relevant content with your prospects quickly &
easily
‒ Pre-approved content – you choose what to share
‒ Analytics to measure the impact of your content
• Feedback from the Field
‒ “This tool is incredible and helps us soften beaches with
future prospects.”
‒ “The fact that Workday supplies us with posts and makes
it easy seems like a no-brainer to join.”
• Next Steps
Employee Advocacy Tool:
VoiceStorm (powered by Dynamic Signal)

12. • Update your social media profiles
• Share Workday content
‒ Our official Workday hashtag is #WDAY
• Listen and learn
• Refer to our social media policy on our Social Media Resource Center
on Workspace
Final thoughts
Workday Confidential