1. COMMUNICATIONS MONTHLY REPORT
Asia Pacific
January 2008
I. KEY ACTIVITIES/INITIATIVES
BIOSCIENCE:
1 Imprimis Life PR
MEDICATION DELIVERY:
2 Imprimis Life PR
• Revised note on Post Operative Pain Management sent to Dr Pawan Gurha & the
consultancy is awaiting the final clearance on the same. Consultancy still initiated the
media interaction:
a. Objective: To create awareness on Pain Management
b. Key Messages: What is Pain, How it can be prevented
c. Publications: Sunday Times of India
• The final note highlighting the features of ‘Tisseel’-The Fibrin sealant has been sent.
Consultancy is awaiting the final clearance.
• Articles highlighting the Free AHF treatment at Safdarjung & Hemophilia in India has
been worked out & sent for the approval.
RENAL:
3 Imprimis Life PR
• Awaiting final clearance on background note on APD
• To create awareness on CAPD , APD and its application
• Key Messages: What is APD, how it is applied, advantages of APD, why APD is
the best option for dialysis patients
CORPORATE
1 Baxter Corporate Story
• Awaiting final clearance on background note on Baxter Corporate.
2. Internal Communication - India
• Prepared Internal note fixing responsibilities and mode of submission of articles
for WE.
• Story bank of 35-40 articles created for relaunch of WE has been sent for the
approval.
• Prepared the Layout of WE magazine.
• Prepared article on Baxter Olympics 2008 for internal purpose.

2. 3. Baxter Internal Communications Plan 2008:
4. Location Coordination and Technical Support to Baxter Global Team for Photo Shoot:
II. EMERGING ISSUES/ OPPORTUNITIES
4 CSR/ India
III. MEDIA RELATIONS
5 Imprimis Life PR - India
• Coverage appeared in the following media publications
Topic Name of the City KOL Interviewed
publication
HAI Sahara Times Delhi Dr. Pawan Gurha
V. NEXT MONTH’S PRIORITIES
• Launch of WE (Online)
• Internal Communication survey and audit
• Media stories on APD, HAI,TISSEEL & Corporate
o APD- Benefits of APD as compared to Normal and PD
o HAI- How Baxter products help to control HAI
o Tisseel—A new break through in medical technology
o Corporate- Baxter – bridging the gap, saving lives
o Magazine/ TV/ Radio --- Interview with GM India, Sanjeev Verma