2. Geographic
United Arab Emirates
Demographics
Working Males and Females ranging from ages 30-50
MHI AED 30,000 +, Upper Class Society
Psychographics
Need always the best quality of benefit for themselves.
They enjoy a luxurious lifestyle
They demand continuous satisfaction and rewards
3. • Is it the right medium/vehicle to address this TG? Why?
Yes, I do think that Grazia Magazine which is loaded with
Fashion & Celebrity latest news is widely read by upper class
business people who can be attracted to the Visa Platinum
Advertisement which conveys luxury.
• Where else (in which medium) could this ad be effective or
more effective?
However, if the ad was placed in a medium where both
genders can view the Ad it would be definitely in aid since
men are the ones that are most interested and responsible
for financial issues.
