Despite the simplicity in IT scope, Jean Claude Beguine had a sophisticated approach wherein for every client they used simulators to show different styling options that would look good on her. Our role, however, was in the other part of this exclusive treatment.
iON Wellness - Jean Claude Biguine India Case Study
1. Client Experience
Jean Claude Biguine India
Paris’ Jean Claude Biguine fashions
an unique IT
The Business
Profile: Exquisite fashions from one of the best beauticians in the The IT as a Service way
world
Product range: Salon services treating each customer differently Personalized Treatment Through Analytics
Operations: Five exquisite salons in Mumbai & one in Bangalore.
Despite the simplicity in IT scope, Jean Claude Biguine had
Planning rapid expansion
a sophisticated approach wherein for every client they used
simulators to show different styling options that would look
Situation good on her. Our role, however, was in the other part of this
exclusive treatment.
Business issues
Jean Claude Biguine would keep a profile of their clients, including
n exclusivity: Belief in client exclusivity “Each customer
Client
history of beauticians engaged and frequency of client visits.
deserves treatment unique to her”
Our Wellness and CRM solutions helped Jean Claude Biguine in
IT roots
performing complex analytics for a very personalized treatment.
n two parts (other than administration):
IT has It also enabled the clients to get allotted to their preferred stylist.
And this is just a glimpse of how they used our IT as a Service.
The simulators that would fancy different styles on the client
n
The analyzers that would keep updating profiles of the client,
n
as they keep on visiting
2. Client Experience
To summarize
Exclusive and personalized treatment
n
n a part of the differentiation
IT was
Wellness and CRM used for sophisticated analytics on clients
n
Relevant part of the software
Wellness solution CRM
Appointment booking
n Business Analytics
Treatment management
n
Inventory management
n
nof Sales (PoS)
Point
Bottom line: Need supporting IT solution for highly personalized service.