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1
START-UPS
Barcamp Saigon1
2
AGENDA
l Direction when building and running
l Shortage and Oversupply
l Should-avoid path
3
Direction
l Vision and mission
l Market opportunities
l Understanding the market
l Red ocean or Blue ocean
4
MAJOR CRITERIA
5
A product, service vs. A
business:
6
Management: Talented
individual >< Teamwork
7
Target market: RED OCEAN
8
Target market: BLUE
OCEAN
9
Market segment
Is she or he my customer?
10
Operation and financial
management
11
Market always changes
12
LACKS AND REDUNDANCIES
13
LACK OF MISSION STATEMENT
l This statement
sets the tone not
only for your
business plan, but
also for your
company and acts
as a guiding
principle for
company actions.
14
LACK OF MARKET OPPORTUNITIES
15
NOT UNDERSTANDING THE MARKET
!!!
16
LACK OF A TEAM WITH
COMPLEMENTARY COMPETENCES
17
LACK OF ABILITY TO EXECUTE
18
REDUNDANCIES
19
REDUNDANCY IN ENERGY
20
NEW CHANCES TO TAKE
21
REDUNDANCY IN IDEAS
22
BUT GIVEN THE REDUNDANCIES
REDUNDANCIES BECOME LACKS
23
PLANNED Cost
PLANNED
Competitors
REAL Revenue
REAL Market
IDEAS VERSUS EXECUTION
l Bad ideas: FREE OF CHARGE
l Good ideas: 3$ A DOZEN
PLANNED Revenue
PLANNED Market size
Real Cost
Real Competitors
24
DANGEROUS THOUGHTS
l An excellent individual can replace A good team.
l A big part in a small pie more valuable than a small part
of a big pie.
l They make it a success so can I.
l If none has been successful than the chance is mine.
l I am only a small amount of money away from success.
l Keep company information secret, even with your
investor.
l Don’t listen to your clients/customers
25
THANK YOU AND WISH
YOU SUCCESSES

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