SlideShare uma empresa Scribd logo
1 de 42
Lean Startup 
Theory & Motivation 
Examples & Learnings 
Rémy Blättler 
Chief of the System, Supertext AG remy.supertext.ch @swissghostrider
Reto Remy 
• Born in Eschenbach 
• Electronics technician @ Cerberus 
• BSc in CS at HSR in Rapperswil 
West Coast (SF) East Coast (NYC) 
• Co-founder Collaboral 
• Startup @ Technopark Zurich
Remy Blaettler 
remy.supertext.ch 
@swissghostrider
Right?
Enter the lean startup
Idea 
Build 
Product 
Measure 
Learn 
Data
Try to sell the product 
before you build it 
(It’s not the same as asking 
customers what they want.)
Idea 
Build 
Product 
Measure 
Learn 
Data
NOBODY is going to steal 
your idea 
And if they can execute your idea 
quicker and better than you, you’re in 
trouble anyway.
Idea 
Build 
Product 
Measure 
Learn 
Data
Idea 
Build 
Product 
Measure 
Learn 
Data
Examples
Traditional Lean
Remy Reto
Supertext 
What we sold to our clients
Supertext 
What we actually had
Supertext 
Our plan…
Supertext 
… and the reality
Forget about the 
million dollar idea 
Just start something. Anything.
http://remy.supertext.ch 
http://remy.supertext.ch/2014/10/lean-startup-talk-at- 
google/ 
https://twitter.com/swissghostrider
The Lean Startup (Theory & Motivation - Examples & Learnings)
The Lean Startup (Theory & Motivation - Examples & Learnings)
The Lean Startup (Theory & Motivation - Examples & Learnings)
The Lean Startup (Theory & Motivation - Examples & Learnings)

Mais conteúdo relacionado

Mais procurados

Lean startup Methodology
Lean startup MethodologyLean startup Methodology
Lean startup Methodology
ali raza
 
Tendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceTendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup Conference
Eric Ries
 

Mais procurados (7)

Lean startup Methodology
Lean startup MethodologyLean startup Methodology
Lean startup Methodology
 
Create your mvp
Create your mvpCreate your mvp
Create your mvp
 
Learnings from great statups Antti Kosunen
Learnings from great statups Antti KosunenLearnings from great statups Antti Kosunen
Learnings from great statups Antti Kosunen
 
Tendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceTendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup Conference
 
Prototype to production process
Prototype to production processPrototype to production process
Prototype to production process
 
Joined up Marketing Thinkery. How to automate your business
Joined up Marketing Thinkery. How to automate your businessJoined up Marketing Thinkery. How to automate your business
Joined up Marketing Thinkery. How to automate your business
 
How to Innovate for Profit - insideinnovation.co
How to Innovate for Profit - insideinnovation.coHow to Innovate for Profit - insideinnovation.co
How to Innovate for Profit - insideinnovation.co
 

Destaque

Motivation-Techniques and Examples
Motivation-Techniques and ExamplesMotivation-Techniques and Examples
Motivation-Techniques and Examples
Deepika Ramanathan
 
Motivation techniques
Motivation techniquesMotivation techniques
Motivation techniques
Zainab Muneer
 
Motivation (final ppt)
Motivation (final ppt)Motivation (final ppt)
Motivation (final ppt)
Snehal Devkar
 

Destaque (12)

Leadership by example
Leadership by exampleLeadership by example
Leadership by example
 
Leadership By Example Notes
Leadership By Example   NotesLeadership By Example   Notes
Leadership By Example Notes
 
Motivation-Techniques and Examples
Motivation-Techniques and ExamplesMotivation-Techniques and Examples
Motivation-Techniques and Examples
 
Motivation techniques
Motivation techniquesMotivation techniques
Motivation techniques
 
A KPI framework for startups
A KPI framework for startupsA KPI framework for startups
A KPI framework for startups
 
Motivation at Workplace
Motivation at WorkplaceMotivation at Workplace
Motivation at Workplace
 
Motivation
MotivationMotivation
Motivation
 
Presentation On Motivation
Presentation On MotivationPresentation On Motivation
Presentation On Motivation
 
Motivation PowerPoint PPT Content Modern Sample
Motivation PowerPoint PPT Content Modern SampleMotivation PowerPoint PPT Content Modern Sample
Motivation PowerPoint PPT Content Modern Sample
 
Motivation (final ppt)
Motivation (final ppt)Motivation (final ppt)
Motivation (final ppt)
 
Motivation ppt
Motivation pptMotivation ppt
Motivation ppt
 
MOTIVATION POWERPOINT
MOTIVATION POWERPOINTMOTIVATION POWERPOINT
MOTIVATION POWERPOINT
 

Semelhante a The Lean Startup (Theory & Motivation - Examples & Learnings)

Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
the nciia
 

Semelhante a The Lean Startup (Theory & Motivation - Examples & Learnings) (20)

CYCLES Course (1): Course Introduction
CYCLES Course (1): Course Introduction CYCLES Course (1): Course Introduction
CYCLES Course (1): Course Introduction
 
Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013Rapid Product Design in the Wild, Agile 2013
Rapid Product Design in the Wild, Agile 2013
 
How to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff PaquinHow to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff Paquin
 
Fast prototypes and customer development for start ups
Fast prototypes and customer development for start upsFast prototypes and customer development for start ups
Fast prototypes and customer development for start ups
 
From an idea to a Startup
From an idea to a StartupFrom an idea to a Startup
From an idea to a Startup
 
Ingénieurs & entrepreneurs
Ingénieurs & entrepreneursIngénieurs & entrepreneurs
Ingénieurs & entrepreneurs
 
Lean Startup talk at Business Bootcamp, Brunel
Lean Startup talk at Business Bootcamp, BrunelLean Startup talk at Business Bootcamp, Brunel
Lean Startup talk at Business Bootcamp, Brunel
 
Customer Development Fast Protyping
Customer Development Fast ProtypingCustomer Development Fast Protyping
Customer Development Fast Protyping
 
Intro to Lean Startup
Intro to Lean StartupIntro to Lean Startup
Intro to Lean Startup
 
Jeff Katz on Lean Hardware Startups
Jeff Katz on Lean Hardware StartupsJeff Katz on Lean Hardware Startups
Jeff Katz on Lean Hardware Startups
 
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
Entrepreneurship Northwest - Accelerating ideas into reality - Open 2011
 
Intro to Lean Startup
Intro to Lean StartupIntro to Lean Startup
Intro to Lean Startup
 
Engineer as a Leading Role
Engineer as a Leading RoleEngineer as a Leading Role
Engineer as a Leading Role
 
Pitch your idea like a rockstar!
Pitch your idea like a rockstar!Pitch your idea like a rockstar!
Pitch your idea like a rockstar!
 
Lean slides 2011 nciia v2
Lean slides 2011 nciia v2Lean slides 2011 nciia v2
Lean slides 2011 nciia v2
 
Come flying on Divergence Airways with Mike Biggs -"We always land"
Come flying on Divergence Airways with Mike Biggs -"We always land"Come flying on Divergence Airways with Mike Biggs -"We always land"
Come flying on Divergence Airways with Mike Biggs -"We always land"
 
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
Lean Blog Podcast #115 - Mark Graban Interviews Eric Ries on "The Lean Startup"
 
How to build a startup
How to build a startupHow to build a startup
How to build a startup
 
Lean Hunting
Lean HuntingLean Hunting
Lean Hunting
 
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...The incumbent’s playbook for launching a vertical SaaS product (Directions EM...
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...
 

Mais de Remy Blaettler

Online CAT and project management tools for translators
Online CAT and project management tools for translatorsOnline CAT and project management tools for translators
Online CAT and project management tools for translators
Remy Blaettler
 

Mais de Remy Blaettler (8)

Artificial Intelligence TM and Terminology Onboarding
Artificial Intelligence TM and Terminology OnboardingArtificial Intelligence TM and Terminology Onboarding
Artificial Intelligence TM and Terminology Onboarding
 
Bilingual term extraction with Big Data (and Gensim)
Bilingual term extraction with Big Data (and Gensim)Bilingual term extraction with Big Data (and Gensim)
Bilingual term extraction with Big Data (and Gensim)
 
Emotional Webdesign am Internet Briefing 2013 in Bern
Emotional Webdesign am Internet Briefing 2013 in BernEmotional Webdesign am Internet Briefing 2013 in Bern
Emotional Webdesign am Internet Briefing 2013 in Bern
 
Multilingual Websites - UX Camp Europe 2013
Multilingual Websites - UX Camp Europe 2013Multilingual Websites - UX Camp Europe 2013
Multilingual Websites - UX Camp Europe 2013
 
Multilingual websites - UX Camp Berlin 2012
Multilingual websites - UX Camp Berlin 2012Multilingual websites - UX Camp Berlin 2012
Multilingual websites - UX Camp Berlin 2012
 
Online CAT and project management tools for translators
Online CAT and project management tools for translatorsOnline CAT and project management tools for translators
Online CAT and project management tools for translators
 
Emotional Webdesign - How to make the user smile - Frontend Conf Zürich 2011
Emotional Webdesign - How to make the user smile - Frontend Conf Zürich 2011Emotional Webdesign - How to make the user smile - Frontend Conf Zürich 2011
Emotional Webdesign - How to make the user smile - Frontend Conf Zürich 2011
 
Make the user smile - Emotional Webdesign - UX Camp Berlin 2010
Make the user smile - Emotional Webdesign - UX Camp Berlin 2010Make the user smile - Emotional Webdesign - UX Camp Berlin 2010
Make the user smile - Emotional Webdesign - UX Camp Berlin 2010
 

Último

Último (16)

Dàni Velvet Personal Brand Exploration (1).pptx
Dàni Velvet Personal Brand Exploration (1).pptxDàni Velvet Personal Brand Exploration (1).pptx
Dàni Velvet Personal Brand Exploration (1).pptx
 
Hyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Hyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceHyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Hyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Sector 18, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 18, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 18, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 18, Noida Call girls :8448380779 Model Escorts | 100% verified
 
Sangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Sangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceSangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Sangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Tirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Tirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceTirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Tirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
NEON LIGHT CITY pitch deck for the new PC game
NEON LIGHT CITY pitch deck for the new PC gameNEON LIGHT CITY pitch deck for the new PC game
NEON LIGHT CITY pitch deck for the new PC game
 
Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...
Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...
Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...
 
Connaught Place, Delhi Call girls :8448380779 Model Escorts | 100% verified
Connaught Place, Delhi Call girls :8448380779 Model Escorts | 100% verifiedConnaught Place, Delhi Call girls :8448380779 Model Escorts | 100% verified
Connaught Place, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in
EV Electric Vehicle Startup Pitch Deck- StartupSprouts.inEV Electric Vehicle Startup Pitch Deck- StartupSprouts.in
EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in
 
Famedesired Project portfolio1 . Fullsail
Famedesired Project portfolio1 . FullsailFamedesired Project portfolio1 . Fullsail
Famedesired Project portfolio1 . Fullsail
 
Dehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Dehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Dehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Bangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Bangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceBangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Bangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Sohna Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Sohna Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceSohna Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Sohna Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323
 
Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceLucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 

The Lean Startup (Theory & Motivation - Examples & Learnings)

Notas do Editor

  1. Ask: Who’s got or had a startup in here?
  2. Tell the IMVU Story 3D plugin for IM Nobody wanted this for their current IM
  3. Often people go directly from 1 to 5
  4. Kickstarter!
  5. Loop back to the IMVU story This would have saved him!
  6. 5% Idea and 95% Execution
  7. Measure: Clear cause and effect
  8. Tell the Zappos Story Got pictures from a local store And then just got all the shoes from the store
  9. Example: You build new features and get more users. Great by traditional standards. But did you get the new users based on the new features or just because you bought tons of google AdWords?
  10. Dave McClure is an entrepreneur/angel investor and founder of 500 startups
  11. Zoom in Zoom out Customer segment Customer need Technology??? Geox
  12. Lean Startup Experiment Report or Score Card
  13. 3 Pivots Feature: Automatic –> Manual Service: Copywriting -> Translation Customer: Small -> Large
  14. Kickstarter!
  15. Example: fold, pack, close and put the stamp on A new finished product every second No moving around massive stacks Problems become obvious very quickly: e.g. envelopes too small More likely to keep deadline