Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
The Lean Startup (Theory & Motivation - Examples & Learnings)
1. Lean Startup
Theory & Motivation
Examples & Learnings
Rémy Blättler
Chief of the System, Supertext AG remy.supertext.ch @swissghostrider
2. Reto Remy
• Born in Eschenbach
• Electronics technician @ Cerberus
• BSc in CS at HSR in Rapperswil
West Coast (SF) East Coast (NYC)
• Co-founder Collaboral
• Startup @ Technopark Zurich
Tell the IMVU Story
3D plugin for IM
Nobody wanted this for their current IM
Often people go directly from 1 to 5
Kickstarter!
Loop back to the IMVU story
This would have saved him!
5% Idea and 95% Execution
Measure: Clear cause and effect
Tell the Zappos Story
Got pictures from a local store
And then just got all the shoes from the store
Example:
You build new features and get more users. Great by traditional standards.
But did you get the new users based on the new features or just because you bought tons of google AdWords?
Dave McClure is an entrepreneur/angel investor and founder of 500 startups
Zoom in
Zoom out
Customer segment
Customer need
Technology???
Geox
Lean Startup Experiment Report or Score Card
3 Pivots
Feature: Automatic –> Manual
Service: Copywriting -> Translation
Customer: Small -> Large
Kickstarter!
Example:
fold, pack, close and put the stamp on
A new finished product every second
No moving around massive stacks
Problems become obvious very quickly: e.g. envelopes too small
More likely to keep deadline