2. CONCEPT #1
The first concept intends
to get closer to the reader,
to gain his attenction as cinema does,
to reveal uniqueness, like scenic design.
3.
4.
5. Image carousel
Selection of the most characteristic images
from Piccolo Teatro web archive.
Despite the huge amount of material
it contains, the archive is generally not valued.
6. video/trailer
A short video captures
reader’s attention and
approach to the play,
with a method more similar
to the world of cinema..
7. depth study
The button is connected to the art
director website, in particular the page
that deepens his theater works.
10. CONCEPT #2
The second concept intends
to offer a service to the customers
who wants to view the planning
and the available places,
to buy the ticket and save the date.
11.
12.
13. Three buttons
To quick know which play you can see, The button connects to the
buy the tickets directly from the Piccolo website buy-ticket online web page
and save the date on your mobile device. of Piccolo Teatro and save the event
on the calendar of your mobile
device.
The button signals a sold out event.
The button indicates an event
that has already taken place.
14. CONCEPT #3
The third concept intends
to focus the attention on the characters,
one of the most important drama elements,
and to highlight their peculiarity.
15.
16.
17. characters
To deepen the play in an alternative way.
Discover the curiosity about the characters:
their roles, their customs ...
18. ... selecting one of them you can access
to the descriptive card of the character.
In this case, Jing: a character
from the Peking Opera.
19. Laosheng Wusheng
Sheng
Esistono tre tipologie di Sheng:
Laosheng, uomo anziano, generalmente un alto
ufficiale, con barba scura o bianca a seconda
dell’età, indossa abiti con disegni di dragoni.
Un tipo di laosheng è lo hóngsheng, uomo anziano
dal viso dipinto di rosso, che spesso rappresenta
il dio cinese della guerra.
Xiaosheng, uomo giovane, che canta con una voce
armoniosa e molto artificiale, motivo per cui spesso
Xiaosheng il ruolo è ricoperto da donne.
Wusheng, uomo esperto di arti marziali,
la cui teatralità è centrata soprattutto sull’uso
delle tecniche acrobatiche.
