1. ( Chiaki Hayashi
)

2. ( Chiaki Hayashi
)
New Value model
in the Internet era

3. ( Philip Kotler
)
“Marketing Principle”

4. ( “Primary value is
behind the scene.” )

5. (
meat
)

6. (
meat
)
Why?

7. ( love raw meat?
)

8. No, love to see
children’s smiles!
( )

9. ( run
)

10. ( run
)
Why?

11. ( compulsory like a dog?
)

12. No, stay slim and be loved!
( )

13. (
we often overlook,
misunderstand “primary value” )

14. ( Now, Internet is provoking
us to rethink the value )

15. ( )
http://www.flickr.com/people/urbanoasis/
MIT

16. ( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

17. What is worth it?
( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

18. receive famous professor’s lecture?
( )

19. ( lecture movies, notes, assignments
are available for free! )

21. ( Value lies in “experience”
)
inspiration, network, communication

22. ( skmt Social project )

23. ( ailing
music market )
CD sales shrank
from ¥600 billion
to ¥260 billion
in decade

24. ( Ryuichi Sakamoto + his team
)

25. ( Nov. 2010
started at his US tour )

26. ( Ustreamed high quality sound
to 100,000 people )

27. on 2011/1/9
( next challenge
- use social media
- connect public viewings
)
- use theater for viewing
- sell supporters item

31. TOHO cinemas at Roppongi

33. ( no.1&no.2 @iTunes store
190,000 @USTREAM )
45,872,404 @twitter
... more projects are following!

34. ( Used to be a consumer
transaction based on money )

35. ( )
We create and share

36. ( )
We create and share based on love!

37. ( Internet enables us
to make “We” with “love” )

38. ( Internet enables us
to make “We” with “love” )
thank you!