10. This area has not been
covered by a national
survey for over a decade
Thereâs value in going
beyond levels of
participation to how
volunteers experience it
Understanding the
volunteer experience is
even more important in
changing times
We should remember to
step into volunteersâ
shoes
WHY THE VOLUNTEER EXPERIENCE?
11. 1. To gain a rounder view of the different ways
people get involved
2. To look at how volunteering fits into peopleâs
lives and the impact it has on them
3. To understand peopleâs experiences across the
volunteer journey
4. To consider what a quality volunteer experience
looks like
5. To explore how to better engage potential
volunteers
OUR AIMS & OBJECTIVES
12. OUR APPROACH
Methodology & Sample
⢠National survey (GB, 18+)
10,103 respondents
⢠YouGovâs panel, via online
self-completion
questionnaire (May 2018)
⢠Data weighted to reflect
the national population
Scope & Focus
⢠Volunteering through
groups, clubs,
organisations
⢠Recent, former volunteers
and non-volunteers
⢠Draws on existing surveys
but not designed for
comparability
Stakeholder engagement
15. OF THOSE SURVEYED, MOST HAVE VOLUNTEERED
THROUGH AN ORGANISATION OVER THEIR LIFETIME
Around 7 in 10
Base: All respondents (10,103)
16. DIVERSITY CONTINUES TO BE AN ISSUE
⢠65+ years old
⢠from higher socio-
economic groups
(ABC1)
⢠educated to a higher
level
⢠female
⢠retired or working part
time (< 8 hours)
⢠living in town and fringe,
or rural area
⢠25-54 years old
⢠from lower socio-
economic groups
(C2DE)
⢠educated to a lower
level
⢠male
⢠unemployed or not
working
⢠living in urban area
Recent volunteers (last 12
months) are more likely to be:
Those who have never
volunteered are more likely to
be:
17. vs
vs
vs
vs
65+ 27% 15-17% <55
ABC1 23% 15% C2DE
Male 22% 19% Female
White 21% 11% BAME*
THIS IS ALSO REFLECTED IN SOME VOLUNTEER
ACTIVITIES
*Caution should be taken due to low base
sizes
of recent volunteers lead an
organisation, are trustees or
members of a committee
20%
Base: Recent volunteers ie given time in last 12 months (3,898); broken down by demographic
group
18. PEOPLE ARE MORE LIKELY TO VOLUNTEER IN
CERTAIN WAYSâŚ
What
Where
When
Who
for
How
Why
39% organise or help to run events
81% volunteer in their own local
neighbourhood
Of those employed, 82% give time
outside of work hours, not organised
by employers
67% volunteer for civil society, 17% for
public sector
66% are always or often with others
42% are motivated by improving
things or helping people
Base: All recent volunteers (3,898) â main organisation (if more than one)
19. PARTICIPATION AND AWARENESS OF EMPLOYER-
SUPPORTED VOLUNTEERING ARE LOW
10% have taken part in ESV in last
12 months
say their employer provides ESV
opportunities
10
%
10%24
%
of those
employed
of recent
volunteers
Base: All recent volunteers (3,898) â main organisation (if more than one)
Base: All employed (4,385)
20. THE ROLE OF DIGITAL PROVIDES A MIXED PICTURE
Exclusively
online
57% 35%6%
⢠10% - Disabled volunteers
⢠11% - Those who started
volunteering with the organisation
in the last 12 months
Mix of online and offline
(ranging from very often online to
rarely)
Never online
Base: All recent volunteers (3,898) â main organisation (if more than one)
21. THERE ARE DIFFERENT DEGREES OF FORMALITY
âŚwith volunteers organised
in different ways
28% paid
coordinator
45% unpaid
coordinator
18% no
coordinator
âŚwith processes which are
more or less formal
43%
12
%
Informal chat
Interview
20%
Criminal record
or other check
Information
about the
organisation
and/or role
35%
Arangeofentryprocesses*:*Respondents could select more than one processBase: All recent volunteers (3,898) â main organisation (if
more than one)
22. OVERALL, THE FINDINGS HIGHLIGHT THE DYNAMIC
NATURE OF VOLUNTEERING
⢠55% of those who have
volunteered move in and
out of lifetime involvement
⢠23% of recent volunteers
exclusively dip in and out
or take part in one-off
activities
⢠Only 7% of all surveyed are
consistently and heavily
involved throughout their life
Bases: Respondents volunteered at some point (7,026)
All recent volunteers (3,898) â main organisation (if more than one)
All respondents (10,103)
24. VOLUNTEERS ARE VERY POSITIVE OVERALL ABOUT
THEIR EXPERIENCE
96%
very or fairly
satisfied
had or would recommend
it to family or friends69%
80%
likely to continue in
the next 12 months
Base: All recent volunteers (3,898) â main organisation (if more than one)
25. THIS IS A HUGE TESTAMENT TO THE WORK OF
VOLUNTEER-INVOLVING ORGANISATIONS
feel
recognised
enough
feel well
supported
84
%
83
%
agree the process
of getting involved
was easy and
straightforward
90
%
agree there is a
culture of respect
and trust
87
%
Base: All recent volunteers (3,898) â main organisation (if more than one)
26. 49 44
It broadens my
experience of life
I meet new
people
It gives me a
sense of
personal
achievement
It makes me feel
like I'm making a
difference
I enjoy it
Definitely agree Tend to agree
Top 5 perceived benefits of volunteering:
93
90
90
89
86
Strongly
associated -
satisfaction &
retention
Agree (%)
ENJOYMENT SHOULDNâT BE UNDERVALUED
Base: All recent volunteers (3,898) â main organisation (if more than one)
27. MAKING A DIFFERENCE MATTERS
MOTIVATION
â˘Wanting to help
people or
improving things
is the key reason
people get
involved
IMPACT
â˘90% of recent
volunteers feel
they make a
difference
through their
volunteering
SATISFACTION
â˘Feeling they
make a difference
is strongly
associated with
being satisfied
and continuing
to volunteer
Base: All recent volunteers (3,898) â main organisation (if more than one)
28. Connection
with the group
and its cause
Connection
with other
people
Connection
with local
community
Volunteering most
commonly takes
place in
community
spaces (35%)
68% agree their
volunteering helps
them feel less
isolated
CONNECTIONS ARE AT THE HEART OF THE VOLUNTEER
EXPERIENCE
This was highest
among 18-24 (77%)
and 25-34 year olds
(76%)
85% agree that
they feel they
belong to the
organisation
Base: All recent volunteers (3,898) â main organisation (if more than one)
29. Across certain aspects of their volunteer
experience, some are less positive than
othersâŚ.
THERE IS NO ROOM FOR COMPLACENCY
Younger
Disabled
Occasional
Public
sector
ESV
BAME*
Older
Non-disabled
Frequent
Civil society
Non-ESV
White
vs
*Caution should be taken due to low base
sizes
30. There is also a balance between individualsâ
expectations and organisational needs
MEETING EXPECTATIONS IS A BALANCING ACT
Over
1/3
agree things
could be much
better organised
Around
1/4
agree there is
too much
bureaucracy
Public sector
Base: All recent volunteers (3,898) â main organisation (if more than one)
31. PEOPLE WANT TO GIVE TIME ON THEIR OWN TERMS â
VOLUNTEERING ISNâT PAID WORK
Most people are happy with the way their time is managed
when volunteering, butâŚ
Itâs not just how much
time volunteers can give,
but also how that time
feels.
⢠Frequent
⢠Public sector
⢠Employer-supported
volunteering
⢠Paid coordinator
Around 1 in 5
agree their
volunteering is
âbecoming too much
like paid workâ
Base: All recent volunteers (3,898) â main organisation
32. RECOGNITION: A LITTLE GOES A LONG WAY
⢠Around 4 in 10 say recognition is
importantâŚbut itâs strongly associated with
satisfied volunteers
⢠84% say they feel recognised enough
⢠Receiving âthanksâ is appreciated
Verbal or written thanks from
the organisation
Verbal or written thanks from
the individual helped
Invitation to a celebration or
social event
Ways respondents thought volunteers would most like to be
recognised for the help they give* (%)
42
32
28
*Respondents could select more than one answer
Base: All recent volunteers (3,898) â main organisation (if more than one)
33. EXPERIENCE MATTERS
⢠Changing circumstances are inevitable
⢠However, itâs how people experience the
different elements of the volunteering journey
that matters most for overall satisfaction and
the likelihood that they will continue
⢠This is true for all who have volunteered,
regardless of who they are
Experience matters for future
involvement
35. THERE IS POTENTIAL FOR FUTURE ENGAGEMENT
ACROSS ALL GROUPS
Most likely to get
involved again in the
next 12 months
Least likely to get
involved in the
next 12 months
36. IF WEâRE TO BROADEN THE DIVERSITY OF VOLUNTEERS,
WE NEED TO TACKLE BARRIERS STEP BY STEP
Of those who had
never volunteered,
âI have never thought
about itâ
is one of their key
reasons for not being
involved (19%)
Base: Respondents who had never volunteered (3,077)
37. WE CANâT IGNORE THE ISSUE OF TIME (BUTâŚ)
27
25
16
Base: Respondents who had not volunteered within past 3 years/
ever (5068)
⢠Being flexible with the time
committed is most likely to
encourage potential volunteers
⢠Future opportunities that
appeal most: to dip in and
out and get involved in one-
off events
I do other things
with my spare
time
I donât want to make
an ongoing
commitment
I have not been
asked
Key barriers to getting involved: Flexibility is important :
38. MOST APPEALING OPPORTUNITIES FIT WITH
PEOPLEâS LIVES AND MAKE TIME WORTHWHILE
Most popular opportunities are those which:
Make use of
their existing
skills and
experience
Look enjoyable
and fun to be
part of
Combine with
an existing
hobby or
interest
Lead to
meeting new
people
50% 44% 38%52%
Base: All respondents interested in at least one of a list of future opportunities (5,480)
40. QUALITY, NOT JUST QUANTITY
⢠Itâs not just a numbers game
⢠We need to:
⢠continue to provide a quality
experience for those who are
already volunteering, and
⢠offer a quality experience
through opportunities that will
attract potential volunteers
73. NATIONAL VOLUNTEERING
FORUM
AGE AND VOLUNTEERING
RACHEL MONAGHAN â CENTRE FOR AGEING
BETTER
CHARLOTTE HILL â STEP UP TO SERVE
STEPHEN TUTIN - #IWILL CAMPAIGN
74. Age-friendly and Inclusive Volunteering
Review into community contributions in later life
25 January 2019
77. Flexible and responsive:
â It fits around my life.
â When life changes, I can adjust my commitment without feeling Iâve let anyone down.
â I know how to get involved, what Iâm being asked to do, and how to stop.
For example:
â More opportunities that are flexible in terms of time and location.
â Regular opportunities to review roles and commitments.
Age-friendly, inclusive volunteering is:
77
Enabled and supported:
â I receive practical help with access, expenses, and any training that I want and need.
â I feel supported â I know who I can turn to with any questions.
For example:
â Clear expenses policies â with upfront payment options.
â Buddying/mentoring programmes for new volunteers.
â Adjustments for people with mobility needs / sensory impairments etc.
78. Sociable and connected:
â I have opportunities to meet and spend time with other people, including
people from different backgrounds and age groups.
â It makes me feel a part of something.
For example:
â Regular opportunities to get together with other participants.
â Events, newsletters or other opportunities to âbelongâ even when
circumstances mean you canât actively participate.
Age-friendly, inclusive volunteering is:
78
Valued and appreciated:
â The value of my effort is recognised, and people regularly let me know Iâm valued
â through what they say and do.
â I feel like people appreciate what I do.
For example:
â Saying âthank youâ and offering small tokens of appreciation â such as invitation
to an event or meal.
â Valuing and investing in voluntary time and input as a strategic organisational
asset.
79. Meaningful and purposeful:
â The work I do means something to me and feels purposeful.
â I feel that what I do is worthwhile.
For example:
â Giving participants the opportunity to shape the work being done.
â Regular opportunities to give and receive feedback.
Age-friendly, inclusive volunteering is:
79
Makes good use of my strengths:
â It allows me to use the skills and experiences Iâve built up during my life, and
gives me opportunities to try out and learn new things.
â I feel like my experience is respected and valued.
For example:
â Asking people about their experiences and skills and how they want to use them.
â Creating opportunities to review roles so people can take on new things as
confidence builds.
80. Rachel Monaghan
rachel.monaghan@ageing-better.org.uk
Centre for Ageing Better
Angel Building, Level 3
407 St John Street, London, EC1V 4AD
020 3829 0113
www.ageing-better.org.uk
Registered Company Number: 8838490 & Charity Registration Number: 1160741Review of Community Contributions in Later Life
90. PeopleAction Group
AgendaâŚ.
12pm Update from ActionGroup
12.15pm Recruitment, Capability & V&Bupdates
12.30pm Comms& Engagement plan for Jan-Mar 2019
1.15pm Co-creating Expected/Aspirational/Test
1.25pm AOB
HelenTimbrell
Peopleand Organisational DevelopmentConsultant
SueJordan
Senior Visitor Experience Officer, NationalTrust
91.
92. THENCVORESEARCHâŚ.
People from lower socio-economic groups and levels of education are most likely to saythatthey have never formally
volunteered. Theyare also less likely to be in leadership roles, e.g. being atrustee. Theycommonly cite âIâve never
thought about itâ asareason for notbeing involved
Women are lesslikely to be in leadership roles and to feel they have opportunities to influence the development of
the organisation
Disabled volunteers are more likely to be online aspart of theirvolunteering and are more interested than
non-disabled people in opportunities to do their volunteering mostly or entirely online
Whilst mostly positive overall (reflecting high levels of satisfaction generally among volunteers), acrossanumber of
different aspects of their experience, disabled volunteers are lesspositive about their volunteer experience when
compared with non-disabled volunteers
Thefindings also indicate that BMEvolunteers may have lower levels of satisfaction then white volunteers, but there
is not enough data to saythis conclusively â this warrants furtherinvestigation.
94. 5
UK DATA ON
VOLUNTEERING.
Understanding Society (140,047respondents with 25,188volunteers) - WHO is volunteering?
Taking Part (49,193respondents with11,796volunteers) - WHAT are they doing?
Community Life(17,046total respondents with 12,008volunteers) +Citizenship Survey(62,132
total respondents with 38,957volunteers) - WHY are they doing it?
95. 6
jump-projects.com
LOWER
SEC:⢠Lower levels of involvement
⢠Intersectionality matters: especially ethnicity
⢠Motivations differ: âget on notgive backâ
⢠Barriers differ: health, ageand caring
responsibilities
96. 7
jump-projects.com
BAME:
⢠Lower levels of involvement
⢠Intersectionality matters: especially SECand
gender
⢠Separating BAand MEmatters: only the Ais
underrepresented
⢠Barriers differ: home and childcarecommitments
97. THE
RESEARCH
HT
⢠12 national charities
⢠Headsof Volunteering or equivalent
⢠Online survey (83%response rate)
⢠Telephone interviews x5
Exploring factors likely to be important in success:
⢠Strategy in place
⢠Clearleadership
⢠Nominated lead
⢠Resources
AndâŚalso interested in role of existing staff andvolunteers
⢠Staff and volunteer commitment andengagement
⢠Staff and volunteer role in welcomingdifference
98. HT
THE RESULTS: QUANTITATIVE
DATA
⢠50%had astrategyfor E,D& I
⢠30%had astrategyfor E,D& I specifically in relation to volunteering
⢠90%had anominated organisational lead for E,D& I
⢠Only one of the nominated leadswasafull time staff role dedicated
to E,D&I
⢠20%âveryâ or âpartially confidentâ volunteers wouldwelcome more diverse staff and
volunteers
⢠10%âpartially confidentâ volunteers seeE,D& I asapriority. 0%âvery confidentâ
99. Attracting more
diverse
volunteers
Ensuring diverse
volunteers have
agood
experience
IncludingâŚ
⢠Role design
⢠Recruitmentmessages
⢠Recruitmentprocesses
IncludingâŚ
⢠Support andsupervision
⢠Facilities and resources
⢠Role of current volunteers andstaff
WE HEAR LOTS
ABOUTâŚ.
What about�
100. WORKTOGETHERTO
IDENTIFY:
-Good stuff to buildon
i.e. examples of good practice already in place (in your own organisations or others)
- Theextra stuff we need to do
i.e. examples of additional steps that need to be taken
⢠Record thoughts on flips
⢠15 minutes
⢠Remember the ResearchCarPark
102. Attracting more
diverse
volunteers
Ensuring diverse
volunteers have
agood
experience
IncludingâŚ
⢠Role design
⢠Recruitmentmessages
⢠Recruitmentprocesses
IncludingâŚ
⢠Support andsupervision
⢠Facilities and resources
⢠Role of current volunteers andstaff
WE HEAR LOTS
ABOUTâŚ.
What about�
106. IS VOLUNTEERING TOO FORMAL?
Angela Ellis Paine and Rob Jackson
Time Well Spent, NCVO Workshop
25 January 2019
107. TIME WELL SPENT &
FORMALISATION
Who organises volunteering? 18% said no-one; 45%
unpaid coordinator; 28% paid coordinator
35% said things could be better organised
24% said there was too much bureaucracy
13% said volunteering was too structured
Concerns of formalisation and bureaucracy more in
public sector than civil society organisations
Too much like paid work? Esp. for frequent volunteers,
if paid coordinators, and in public sector
Feeling able to influence organisation, and belong â
108. OTHER RESEARCH
EVIDENCE ON
FORMALISATIONâŚ
Adoption of business practices â NPM
Growth of volunteer management âindustryâ
Commodification of volunteering
(Only?) two models of volunteer management â
âprogrammeâ/work based or âmembershipâ
Need to hold âvolunteering and professionalismâ in
tension; for âchoice blendâ
Ownership, efficacy, autonomy and controlâŚ
Its all in the balanceâŚ
109. EXPERIENCES OF FORMALISATION
Is formality inherently a bad thing?
Whatâs the actual problem?
How can we be informally formal?
110. DISCUSSION:
What: What are the main messages that we take from
research regarding formalisation? How do they relate
to our own experiences?
So what: How might we work differently in light of
these research findings? What challenges and
opportunities are there for doing so?
Now what: What support do we need â from within
our organisations, from the wider volunteering sector,
from elsewhere?
111. FOR THOSE INTERESTEDâŚ
Ellis Paine, A., and Hill, M. (2016) âThe engagement of volunteers in third
sector organsaitions delivering public servicesâ chpt 7 in Rees, D. and Mullins,
D. (eds) The third sector delivering public services, Policy Press: Bristol.
Ganesh, S. and McAllum, K. (2010) âVolunteering and professionalization:
Tensions and trendsâ Management Communication Quarterly 26(1) 152â158
Gaskin, K. (2003) A choice blend: What volunteers want from organisation
and management, Institute for volunteering Research: London.
Jager, U., Kreutzer, K. and Beyes, T. (2009) âBalancing acts: NPO-leadership
and volunteeringâ Financial Accountability & Management, 25(1)
Kreutzer, K. and Jager, U (2011) 'Volunteering versus managerialism: Conflicts
over organisational identity in voluntary associations' NVSQ 40:634
OâToole, M. and Grey, C. (2016) âWe can tell them to get lost, but we wonât do
thatâ: Cultural control and resistance in voluntary workâ Organization Studies
37(1), pp.55-75.
112. IS VOLUNTEERING TOO FORMAL?
Angela Ellis Paine and Rob Jackson
Time Well Spent, NCVO Workshop
25 January 2019
113. TIME WELL SPENT &
FORMALISATION
Who organises volunteering? 18% said no-one; 45%
unpaid coordinator; 28% paid coordinator
35% said things could be better organised
24% said there was too much bureaucracy
13% said volunteering was too structured
Concerns of formalisation and bureaucracy more in
public sector than civil society organisations
Too much like paid work? Esp. for frequent volunteers,
if paid coordinators, and in public sector
Feeling able to influence organisation, and belong â
114. NATIONAL VOLUNTEERING
FORUM
EMPLOYER SUPPORTED AND SKILLED
VOLUNTEERING
KATERINA RĂDIGER â CHARTERED INSTITUTE
OF PERSONNEL AND DEVELOPMENT
ROSALIA DELFINO â MACMILLAN CANCER
SUPPORT
116. OVERVIEW
The CIPD
Employer supported volunteering
CIPD research and resources
Benefits of ESV
Recommendations for taking ESV forward
Questions to consider
117. THE CIPD IN NUMBERS
150,000 members
260 centres providing qualifications
3,500+ volunteers:
Network of 54 branches, involving 800+ volunteers
2,400 Steps Ahead Mentors, supporting jobseekers
800 Enterprise Advisers
30 Skill-Up volunteers
20 in-work champions for flexible hiring (pilot)
8 in-work champions for the real living wage (pilot)
118. OUR PURPOSE
Championing
better work
and working
lives...
...by improving practices in
people and organisation
development...
...for the benefit of individuals,
businesses, economies and
society.
121. EMPLOYER SUPPORTED VOLUNTEERING: THE DATA
⢠Those volunteering through employer supported volunteering (during work
hours or organised by their employer) are a minority. (NCVO, 2019)
⢠CIPD 2015 survey results:
125. DEVELOPING NEW SKILLS THROUGH
VOLUNTEERING
âŚHowever, NCVOâs new data
suggests that volunteers are more
interested in using existing skills
than gaining them (except among
18-24 year olds).
(CIPD, 2015)
127. QUESTIONS TO CONSIDER
Have you worked with employers to offer employee
volunteering programmes? Have they tapped into
existing skills or helped develop new ones?
The new NCVO research found that those involved in
ESV were less likely to report they were satisfied with
their volunteering, compared with those who
volunteer unrelated to their employer - why do you
think this is? What could help change this?
129. IDEAL FOR EMPLOYERS AND
EMPLOYEES TERRIBLE ROI
FOR MACMILLAN
NOT A STRATEGIC
PRIORITY RISKS TO
130. BUT ARE WE PROVIDING EXCELLENT
CUSTOMER SERVICE?
of 289 charities surveyed take part in some form of ESV
of those have no strategy in place for ESV of
those have no dedicated resource
133. Directly supporting people living with cancer
Team-building activity
Brings volunteers close to the cause
134. Helping Macmillan to reach a wider audience
Directly benefiting the employer and employees
Flexible around work commitments
135. Ad hoc skill shares, mentoring, MacTalks &
secondments
Flexible from 10 minutes to 10 months
Shared value
136. ct sizes and
The corre
colours for
been prog
this templ
The corre
colours for
been prog
this templ
For the employer:
- USP FOR
CUSCTOTMSEIZRSESAND
- SKILLED & ENGATGEEXDT
HEMAVPELOYEES
rammed into
For the volunteaeter:.
- New skills
- Making a realtdeifxfetrheancvee
- Variety in theriarjmobmedinto
ate.
For Macmillan:
- Delivering our services
directly
- Getting our message to more
people
139. NCVO champions the voluntary sector and
volunteer movement to create a better
society.
We connect, represent and support over
13,000 voluntary sector member
organisations, from the smallest community
groups to the largest charities.
This helps our members and their millions of
volunteers make the biggest difference to the
causes they believe in.
⢠Search for NCVO membership
⢠Visit www.ncvo.org.uk/join
⢠Email membership@ncvo.org.uk