"Explore the fundamentals of digital marketing in this comprehensive course. From SEO and social media to analytics and strategy, gain practical skills to drive online success. Ideal for beginners and professionals seeking to enhance their digital marketing expertise."
2. Digital marketing, also called online marketing, is
the promotion of brands to connect with potential
customers using the internet and other forms of
digital communication. This includes not only
email, social media, and web-based advertising,
but also text and multimedia messages as a
marketing channel.
3. 1 SEO (Search engine
optimization )
3 SMM( Search media
marketing )
2 SEM (Search engine
marketing )
4. SEO means Search Engine Optimization
and is the process used to optimize a
website's technical configuration, content
relevance and link popularity so its pages
can become easily findable, more relevant
and popular towards user search queries,
and as a consequence, search engines rank
them better.
6. , white hat SEO refers to any practice that improves
your search rankings on a search engine results
page (SERP) while maintaining the integrity of
your website and staying within the search engines'
terms of service. These tactics stay within the
bounds as defined by Google.
7. Black hat SEO refers to a set of practices that are
used to increases a site or page's rank in search
engines through means that violate the search
engines' terms of service. The term “black hat”
originated in Western movies to distinguish the “bad
guys” from the “good guys,” who wore white hats
(see white hat SEO).
8. Grey hat SEO techniques are methods
that combine both white hat and black
hat SEO tactics. For example, creating
high-quality content and then buying
backlinks for it is a grey hat SEO
technique. Creating content is a white-
hat SEO technique and buying links is a
clear black-hat SEO technique.
9. SEO traffic is when people visit a
website by finding it through search
engines like Google or Bing. They
search using keywords, and the search
engine shows them websites that
match. If a website ranks high on the
search results, it gets more SEO traffic.
10. Organic web traffic
Direct web traffic
Social web traffic
Referral web Traffic
Inorganic web traffic
14. Directory Submission is a process of
submitting your website URL to various
web directories (websites) with the aim
of building backlinks thus increasing
business growth.
15. Classified submission is a technique used in
search engine optimization (SEO) to promote
websites and improve their online visibility. It
involves submitting classified advertisements to
various online classified websites or directories.
16. Social bookmarking submission is an activity of
off-page optimization which enables you to
store links on other websites. It is done
manually by submitting the link of our
websites to sites like Twitter, Tumbler, Reedit,
etc.
17. It is an off-page criterion of SEO planning in
which the website owner publishes relevant and
high-quality content. Blog submission's target is
to turn one time visitors into repeated ones. It is
claimed to be the core off-page activity that can
show tremendous results if it is timely updated.
18. Image optimization means ensuring your
images look flawless on desktop and mobile.
And that they don't hinder web
performance. The goal of image optimization
is to create high-quality images with the
lowest file size.
19. Image submission is an off-page activity
which simply means to leave the images
related to your content on the website and
attract the audience towards it
