Affle's Standard Deck

2. Why Mobile?

3. Mobile In India
What’s Expected
Current Reality What’s Changing
To Change
Mobile Internet
>800Mn phones Better cheaper mobile
expected to beat PC
(~600Mn unique users) handsets & tablets
Internet usage in 2012
Mobile Searches
>60Mn Mobile Internet Decreasing data costs &
expected to beat PC
Users better speeds
searches in 2012
iOS + Android data
Increased shipments of usage will exceed all
>25Mn smartphones
smartphones other mobile devices by
2012

4. Mobile Vs. Other Media
812
Million active
Mobile Users
151
Million active
TV Houselhold
100
Million active
Internet Users
Penetration of mobiles much more than other media

5. Mobile Consumption Patterns
Source: InMobi, Decision Fuel - Mobile Media Consumption Research
30-40% of Media Consumed by TG is on the Mobile!

6. How Mobile Media Gets Consumed
Today
Apps
35mn
Mobile
Internet 60mn
Messaging 250mn
Voice 350mn
6

7. Content Choices
Teens & Sub Teens
(10-16 Years)
Sports
Gaming Messaging/SNS,
Beauty/ Music,
Fitness Astrology
College Goers Cricket Young Adults
Devotional
(17-24 Years) Bollywood
(25-35 Years)
News &
Jokes & Shers Mobile Videos
Information
Contesting Classifieds
Source: Affle 2010 consumer research 7

8. Why is mobile relevant?
Device is very personal Lifestyle Oriented
Immediate needs can
Ease of Targeting
be catered
Targeting Possibilities
79% of smartphone
Handset/Age/
consumers use phones
Gender/Location/
to help with shopping
Interest areas/etc
Active Communication
Under Initiated Medium
medium
Enables effective &
Users within reach 24*7 interactive engagements
with users
Engagements - Click to
Call, Click to WAP, Click Ad features – Helps
to SMS, Add to brands connect with a
Calendar, Download vast user base
Video ringtone etc.

9. Add a mobile leg to your campaign with…

10. About Affle
Background Keys Strengths
Singapore Mobile Technology
Headquartered Smart Development
Media Company started
in 2006
Mobile Advertising
Business Operations – Enablement & Sales
India, Thailand,
Singapore, UK,
Indonesia, US Partnerships with key
players in industry
Successfully built
mobile media eco- Understanding of user
system behavior and
engagement on Mobile
Smart Media For Smarter screens – Our Biggest Expertise
10

11. Affle| Mobile Advertising Touchpoints
MOBILE MOBILE
VOICE MESSAGING
INTERNET APPLICATIONS
Ripple Affle Digital Ad Affle Digital Ad SMS2.0 Live
Solutions – Solutions –
Branded Mobile Branded Voice
Applications Portals
Affle Digital Ad
Solutions –
Branded Mobile
Internet
Destinations

12. Next Generation Rich Media And
Video Ad Network

13. What is Ripple?
Integrated across all
A ‘Smart Ad’ digital screens
Network (PC, Mobile, Tablet,
Smart TV & more..)
Backed by several
technology
Focused on Video &
innovations to make
Rich Media
media more
meaningful

14. Ripple Value Proposition
Differentiated
Rich Media Intrusion
Formats Minimized
Contextual and Mute ads on default.
Immersive. Enhanced Bold options to exit
appeal. Higher ad.
Engagement.
Unique Authoring Detailed
Suites & Reporting
Frameworks Capture engagements.
Create-it-yourself rich Get an accurate ROI
media ads including estimate.
HTML 5 formats

15. Online Video & Rich media Ads
vs. Television Ads
Agree, 63% Disagree, 21% *
* The remaining respondents were Undecided
More likely to search for a product for an ad I saw
on online video than on a TV
Agree, 60% Disagree, 25% *
Online video ads are more relevant
Agree, 57% Disagree, 22% *
More likely to consider buying a product for an ad
I saw on online video than on TV
0% 20% 40% 60% 80% 100%
Less Distracting, More contextual and a higher likelihood of
purchase – Video advertising delivers the goods
Source : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India

16. Online Video & Rich Media Ads
vs. Other Digital Ads
Seen
100% Clicked
80%
56% 55%
60%
34% 32%
26%
40%
16%
20%
0%
Streaming Videos Sponsored link on Search Banner Ads
Video Ads over 2 Times On user
more remembered vs. engagements, video
Banner Ads ads even beat Search
Source : IMRB I-Cube Study 2011. Base : 3,900 respondents in 30 cities, Market – India

17. Post viewing engagements with
Rich Media & Video
100%
80% 65%
50%
60%
41%
38%
31%
40%
20%
0%
Participate in a contesta game orBuy the product on line out forms
Play quiz Fill Refer the ad to friends
Video advertising suits all categories, as engagement actions
suited to varied sectors find acceptance with audiences
Source : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India

18. Global Stats
%: Interaction Rate - People completing interaction
post click
Time: Avg. Dwell Time on the interaction Source: Medialets Mobile Rich Media Benchmarks Q1 2012
Source: Opera Software, State of Mobile advertising, Q2 2012
Source: Medialets Mobile Rich Media Benchmarks Q1 2012

19. Some Exciting Ad Formats
Cascade With
Animation Cascade Mist
OFFERS AN EPA-ESTIMATED
35 MILES GAS FREE DRIVING
SWITCHES TO GAS
PER CHARGE.
WHEN ELECTRICITY
RUNS OUT
*EPA-est. 35-mile range based on 94 MPG
(electric); 340-mile range based on 35 MPG
city/40 highway (gas).Actual range varies with
conditions. **Based on the national average of 12
cents per kWh and 12.9 kwH for a full charge
($1.55). Electiricity costs vary. Check with your
provider for your rates.
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32
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VISIT CHEVY.COM
For More Exciting Formats Visit ripple.affle.com

20. Digital Ad Solutions

21. What Are Affle Digital Solutions?

22. What are Affle Digital Solutions?

23. Why Affle Digital Solutions?
Providing Customized Solutions
for brands
Generating greater ROI for
advertisers and partners
Seamlessly blending technology,
content and advertising
Building unique brand assets across
Mobile
Mobile Voice
Internet
Applications Solutions
Destination
s

24. Some Campaigns We Activated
For Case Studies, please visit our channel
www.youtube.com/affletv

26. SMS2.0 Live | Unique User Offering
Exciting social networking Interactive rich content of your
services on your SMS choice on your SMS screen
screen & more & more
Exciting services discovery Enhanced Messaging functionalities
from your SMS screen Emoticons, Colors, Secret SMS, Timed SMS &
& more more

27. SMS 2.0 Live |User Experience- Content
Content on SMS2.0
At the time of download, users asked for
Live
their areas of interest
Users served INTERACTIVE & RICH content
on SMS2.0Live basis these areas of interest
Popular Content Categories include
Cricket Technology
The banner stays while
SMS2.0 Live resides as
The interactivity Options
While the message is
themessage is being
default messaging
being sent, the Message
on each content item
composed without
application on the
Sports Jokes
would be relevant to the
Sending/Mess age Sent
interfering with the SMS.
handset. A content
content and could lead
screens get replaced
banner basis regular 160
The SMS is a user choice Business Politics
withClick toScreenKnow
to a Full call/ visual
character message that
is served to the user
more/ WAP/ Book a test
of the content which
each timelot more his
has a he open
drive/ have to Contact/
could Add contextual
SMS app to read/
interactivity/
advertising Bookmark
Calendar/ integrated Bollywood & Many More
compose a meassage
personalization
User Value Proposition: Free Content Of Choice

28. SMS 2.0 Live |User Experience -
Advertising
Ads on SMS2.0 Live
Available across all operators
Interactivity Options
Click to Call Click to WAP
Click to SMS Add to Calendar
Add to Add to
Phonebook Bookmarks
SMS2.0 Live is created
like a mobile magazine
Targeting Parameters
Thesecan be options
TheOn menu browsed
thatinteractive menu
sending the Geography Handset Type
could lead to Click will
offline. While most of
options onthe banner
message, the ad to
call/ times WAP/ Text
the SMS/ the user is
allow the users to
blows up into a full
Box/ Add ad content
engage withwith brand
served a the the
screen to Contact/ Age Gender
Calendar / he/she is
banner, Bookmark
in multiple ways
advertiser message
served an ad banner Areas of Interest Operator
sometimes
Reaching Over 5mn users across feature phones

29. The Affle Edge

30. What Affle brings to the table
The experience of delivering exciting &
differentiated campaigns for over 250 brands
A bouquet of rich media formats and ad
solutions that help brands reach their TG
A team that understands brands & delivers
solutions for maximum impact
Strategically aligned businesses to deliver
maximum value for advertisers

31. The Affle Edge: Targeting the Right User
Target By Handset Target By
Type Operator
Target By
Target By
Demographics –
Geography
Age/ Gender
Target By Interest
Target By Time
Area
Non intrusive yet relevant advertising for consumers

32. Insightful Reporting
Impressions Clicks
Social & Other
CTRs
Engagements
Time spent Interactions
Granular reporting in a single screen interface

33. Some brands mobilising their
campaigns with us

34. To make your advertising smarter
Contact
indiabiz@affle.com