2. Established in 1996. Prulife UK is a subsidiary of
Prudential plc, a United Kingdom-registered company.
Prulife Uk and Prudential plc are not affiliated with
Prudential Financial, Inc.(US-registered company),
Philippine Prudential Life Insurance Company,
Prudentialife Plans, Inc. or Prudential Guarantee and
Assurance, Inc.

3. The Arrow
Signifying strength
and purpose.
The serpent
Ancient Symbol of
Wisdom.
The Mirror
Seing the world and
oneself as they really
are.

4. • We take the risk out of people’s lives.
• We are the trusted leaders who listen and respond to the
financial needs of the Filipino people.
• We are committed to:
• dealing honestly and fairly with our public;
• exceeding customer expectation in services and products;
• caring for the well-being and development of our people;
• giving a fair return to our stakeholders; and
• contributing to the development of the Filipino community.

5. Why invest in Life
Insurance?

6. Why Pru life
UK?

7. • It started its operations in
the Philippines.
• The Insurance
Commission granted the
Company an operating
license in the Philippines.
1996
1998
Pru Life UK hit the PhP1-billion mark in terms of
After only two years ofEquivalent (APE), a Pru
Annualized Premium operations,
130% growth from 2006.
Life UK was ranked among the top 10
life insurance UK was Rank 2 in terms of the
Pru Life companies as in
awarded the
Philippinesfastest growing Prudential company
in terms total premium income
of First Year
based on the report
Premiums in Asia by regional headquarters
(FYP).
issued by Insurance
Prudential Corporation Asia (PCA).
Commission
2007
2010
2012

8. PRODUCTS
Specifically how YOU WANT it.
Precisely WHEN YOU WANT it.
Particularly WHERE YOU WANT it.

9. Traditional VS. Variable
INSURANCE
TRADITIONAL
• INSURANCE ONLY.
VARIABLE Unit Linked
• INSURANCE PLUS
INVESTMENT.

10. •
•
•
•
•
•
PRULink Exact Protector
PRULink protection Plus
PRULink Assurance Account
PRULink Assurance Account Plus
PRULink Investor Account Plus
PRUMillionaire

12. Balanced Scorecard

13. Learning and Growth Perspective
Objectives
Measures
Target
Increase number
of agents
Increase of agents
per year
10% additional
increase from last
years’ 30%
Initiatives
Aggressive
recruitment
strategy;
training and
coaching program
for financial
advancement
Improve extent of
agent
empowerment
Reward system
alignment
Number of
clients per
agent a month
Incentive given to
agent per number
of new clients
2 clients in 1 agent a
month
(at minimum)
Dependent on the
set quota
Build your
business;
Additional
incentives

14. Internal Business Process Perspective
Objectives
Measures
Boost client
confidence
Increase in
premium income
Improvement of
connections with
clients
Customer
satisfaction
ratings and
feedbacks
Improve service
to clients
number of
complaints
Target
57%-67% inrease
in premium
income
Very satisfied 810 and positive
feedback
70% decrease
in complaints
Initiatives
Exclusive bank
partnership
Surveys
Creating a website
for policy update
and balance
inquiry.

15. Customer Perspective
Objectives
Measures
Target
Initiatives
Client
Acquisition
Number of new
Policyholders
From 5 out of 10
to 7 out of 10
Application of
learning from
trainings
Extra level of
protection
coverage.
Number of
policy holder
availing riders.
7 Out of 10 will
avail the rider
Make aggressive
campaigns.
Increase
client
participation
Percentage
of client
participation
100% client
participation
Monthly
raffle draw

16. Financial Perspective
Objectives
Measures
Target
Initiatives
57%
Expand growth
opportunities
57% to 67%
Growth Rate
Increase premium
income
Atleast 5% of the
total premium
income.
Expansion
35%
109%
Develop new
markets
Percentage of
revenue from new
sources

17. Sunlife Grepa
5%
Manulife
Chinabank PNB Life
4%
4%
Premium income
Sunlife
19%
Manulife
7%
Insular life
9%
PRULIFE UK
15%
BPI Philam
11%
Philippine AXA
12%
Philamlife
14%

18. LIFE INSURANCE IS AT ITS BEST WHEN YOU ARE
AT YOUR WORST.