1. 2010 media kit
Contact Us
Dave Arganbright, VP Sales
212 547 7931

2. who we are
Mediabistro is the premier content, career, and community resource for media and business professionals. Over
1 million registered users visit mediabistro.com to read news and features, attend events, and find work on the industry’s
biggest job board. Targeted blogs, newsletters, parties, courses, and conferences have created a uniquely engaged
community. Launched at a single cocktail party back in 1994, mediabistro.com has become the industry destination for
an educated and affluent audience including media professionals who set sales, marketing, and editorial trends in print
and interactive media.
don’t just take our word for it…
“The place for media types to hang out.” – AdWeek
“The closest thing to the Bible of what’s going on in our industry.” – NBC’s Brian Williams
“The whole industry pays attention to this blog. It would not surprise me if I refreshed my browser
30 to 40 times a day.” – Jeffrey W. Schneider, Senior Vice President of ABC News
mediabistro 2010 media kit

3. mediabistro content
news feed
Daily Newsfeed: A roundup of need-to-know-now news about the media business. The Daily Newsfeed goes out every weekday
morning to a coveted list of subscribers including senior-level media influencers.
• 157k opt-in subscribers
www.mediabistro.com/news/newsfeed
blogs
AgencySpy: The dirt from deep inside Madison Avenue. Our SuperSpy tracks breaking news and gossip, campaigns and accounts
from all the top ad agencies., and an unhealthy amount of viral video. The Week in Advertising is an irreverent web show that covers
oddities from the ad world that are probably best left unseen..
www.mediabistro.com/agencyspy
All Facebook: The unofficial Facebook resource, covers all issues pertaining to Facebook including new applications, general news,
and analysis about the future of Facebook.
www.allfacebook.com
eBookNewser: The first word on digital publishing, covering the rapidly expanding world of eBooks, digital reading devices,
publishing technology, and apps.
www.mediabistro.com/ebooknewser
FishbowlDC: Where the DC media masses go for dish about their co-workers and competitors. FBDC covers breaking news, media
transitions, and insider gossip about the print, TV, and internet journalists who cover the nation’s capitol.
www.mediabistro.com/fishbowldc
FishbowlLA: The source of backstage media buzz for entertainment journalists and entertainment business executives in LA. FBLA
breaks news about the job changes, trends, foibles, and successes that fuel the west coast media chatter.
www.mediabistro.com/fishbowlla
FishbowlNY: Round-the-clock coverage of the New York media scene including newspapers, magazines, television, and new
media. FBNY is home to the popular “Lunch at Michael’s” column, which chronicles the Wednesday dining experiences of New York’s
media elite.
www.mediabistro.com/fishbowlny
GalleyCat: The premier destination for publishing professionals. GalleyCat is on the prowl, reporting the behind-the-scenes stories
about authors, agents, editors, and publishers as the industry moves into new media ventures.
www.mediabistro.com/galleycat
mediabistro 2010 media kit

4. mediabistro content (continued)
MediaJobsDaily: Hire minds delivering news and insight about media industry employment, recruitment, and career development.
www. mediabistro.com/mediajobsdaily
MobileContentToday: Keeping the world of content for handheld products at your fingertips. MCT keeps tabs on breaking news
about gadgets, apps, and marketing in the fast-paced mobile world.
www. mediabistro.com/mobilecontenttoday
PRNewser: News from the private side of public relations. Our insiders cover the rise of social media and a steady stream of pitches,
accounts, successes, and crises.
www.mediabistro.com/prnewser
Social Times: The Social Times vision is to help businesses and individuals learn the skills and tools necessary to build social capital.
The site is updated daily with news and videos, and serves as a hub linking users to all types of media pertaining to building social
capital.
www.socialtimes.com
TVNewser: Required reading for everyone from news addicts to the TV industry’s top executives. Features a constantly updated daily
mix of breaking news, personnel moves, programming highlights, and gossip from the nation’s top broadcast and cable networks.
www.mediabistro.com/tvnewser
UnBeige: Keeping a sharp eye on design. Recently featured in The New York Times and named one of Newsweek’s “12 sites that define
cool,” UnBeige is a witty chronicle of news, gossip, events, personalities, commentary, and humor for design professionals.
www.mediabistro.com/unbeige
Webnewser covers the news about Web News and how media companies use the Web and social media to reach their customers.
It’s the one-stop shop for people who work in the media to be informed on new and emerging technologies, Web ratings, job moves,
and which media companies are embracing the Web and which aren’t.
www.mediabistro.com/webnewser
editorial
Mediabistro’s exclusive editorial content helps our readers stay on top of trends, learn new things, and expand their careers. Features,
interviews, and “How to Pitch” guides to major media outlets anchor a constantly updated series of articles that drives daily site traffic.
www.mediabistro.com/content
job listings
For more than 10 years, mediabistro.com has been delivering the hottest jobs in media to the most engaged media audience on the
web. One of the most trafficked niche job boards on the internet, mediabistro.com listings include marquee names and hot start-ups
from across the country.
www.mediabistro.com/joblistings
mediabistro 2010 media kit

5. mediabistro.com traffic profiles
monthly page viewsviews
monthly page
10.3 million
7,600,000
unique monthly visitors
unique monthly visitors
2.6 million
1,700,000
60% of mediabistro.com visitors
60% buying decisions vistors
make
of mediabistro
make buying decisions
purpose for visit
60% visit for business
Source: ConfirmIT Mediabistro Demographic Survey 2009
10% visit for personal use
30% visit for both
mediabistro 2010 media kit

6. mediabistro.com user profiles
46% have an income age groups
greater than $75,000 1% 20 or under
36% 21 - 34
35% 35 - 49
91% are college educated 27% 50 - 65
1% Over 65
income
14% Less than $35,000
19% $35,001 - $50,000
21% $50,001 - $75,000
16% $75,001 - $100,000
30% More than $100,000
company size
18% Large (more than 500 employees)
24% Medium (50 - 500 employees)
58% Small (less than 50 employees)
Source: ConfirmIT Mediabistro Demographic Survey 2009
mediabistro 2010 media kit

7. mediabistro advertising opportunities
Mediabistro offers integrated cross-channel marketing online and off.
728 x 90 px
banners
Get noticed on the media industry’s top website. Banner ads reach engaged audiences who return to mediabistro.com throughout the
day for news updates, job posts, and educational content. Campaigns can be customized and targeted by industry and geography. 336 x 280 px
• 10.3 million monthly page views
• 2.6 million unique monthly visitors 300 x 600 px
125 x 125 px
e-newsletters
Reach readers in their own inboxes. Blogs in all our industry verticals, including media, broadcasting, advertising, PR, tech, publishing,
design, and mobile each have companion newsletters. The Revolving Door is a twice-weekly newsletter with news and analysis about
job changes in the industry. Regular dedicated mailings are sent to students in our continuing education program and paid AvantGuild
members. All newsletters are opt-in.
mediabistro 2010 media kit

8. mediabistro advertising opportunities (continued)
events
Interact with key media players and expand your audience face-to-face. Party, panel, and conference sponsorship can include email
marketing, event branding, on-site interaction, and editorial in mediabistro.com blogs. Topics, themes, and invite lists for parties and
panels can be customized. Major events include the Women’s Magazine Dinner, Mediabistro Circus, Mediabistro Career Circus,
Mediabistro’s UGCX, Think Mobile, Web 3.0 and TVNewser Summit.
www.mediabistro.com/events
webcasts
Promote your brand or product on live interactive webcasts featuring top talent and emerging topics. Sponsor a scheduled webcast, have
us create a program, or provide a speaker from your organization. Branding opportunities include event page and newsletter marketing,
and mentions before, during, and after the webcast. Sponsor gets a minimum of 200 leads with contact and demographic information. Interactive Advertising
Journalists & Social Media
Semantic Web
Search Engine Optimization
Email Marketing
Social Media
Career Change
mediabistro 2010 media kit