7. Option 1: "Do Nothing"
Know the following facts:
Public expectations are changing
Conversation May Already Be Underway, or
Your agency is unknown to the public and
perhaps should be
Traditional news cycle no longer exists
You may be the direct link to people
8. Option 2: Monitoring
Listen to the online conversation
Watch the news in real-time
You don’t need to open an account to watch
10. Option 4: Two-Way Engagement
Understand that people don’t naturally care about you
Relationship-building results in largest return on
investment.
Games & Contests Work
13. Your Social Media Strategy
May Require Cultural Change
Examine your agency’s position on values of
transparency, customer service, and creativity
14. Policy Considerations
Identify a Team
Explore Your Organizational Risk Tolerance
Review (& Update?) Office Code of Conduct
Review (& Update?) Privacy Expectations
Separate Overall Social Media Policies from Site-
Specific Protocols
Don’t Reinvent the Wheel
http://socialmediagovernance.com/policies.php
15. After the Policy…
Have Your Policy Reviewed by Legal
Review Annually
Train & Education Employees
16. Managing Expectations
Policy Development Can Be Slow
Resistance Needs to be Addressed
Listen for the Interest
Focus on Agency Values
Patience is Required
Celebrate Baby Steps
Who has a Personal Facebook Account? Who manages a Facebook Fan Page? Who has a Twitter Account? Anyone Blog? Who does NONE of the above? For those of you who do none of the above, have you ever watched a YouTube video? Who does Facebook, Blogging or Twitter for a Public Agency or Private Company?