General overview of TTWN

1. Who we are:
TTWN are the largest provider of live Traffic, Weather, News & Sports
reports to radio stations in 2,000 radio stations across America.
What we do:
Connect your message with consumers while they are tuning-in for the
information.
Why it works:
Traffic and weather are top influences on consumer behavior – making
it active listening.
• Listener engagement surges 22% in the minutes surrounding
these reports!
• With us you don’t buy one radio ad, on one station – you get our
network in the market you choose.
• We work with multiple radio ownership groups – to get you
great reach/coverage across the market.
• Your Ad is the only Ad in the report! We embed your :15 or :10
second ad into the reports (live and recorded).
• This is not a :30 second ad in a 5+ minute block of ads – it
stands out!
• To-the-point information sticks in consumer’s mind!
Consumers Still Want
AM/FM Radios In Their
Cars
Despite the technological
advances that are making the car
a digital hub on wheels, the
consumer’s love affair with
AM/FM radio remains. The
numbers of radio listeners are
staggering. More Americans
listen to AM/FM radio each
week than use Facebook.
Nearly 60% of the population
listens to the radio on a daily
basis and nearly 85% of the
American people report listening
to the radio at least once a week.
(Apr 2015).

2. TTWN – How it Works
Day-Parts
• M – F 5a-8p
• SA/Su 5a-8p
• M-Su 8p -5a
Copy
• Ability to rotate scripts
• Live reads & Recorded spots
How it Works
• Your Billboard “brought to you by”
• TTWN Content
• Your Copy (:10 and :15)
• Ability to rotate/freshen scripts, week to week.
• Reports primarily heard Monday – Friday during
drive-time (aka: rush hours) but also through out
the day, evenings and weekends.
• Reports are primarily live by locally well-known
and trusted Reporters, one-at-a-time from our
state-of-the-art Operation & Broadcast Centers,
Affiliates and Airborne & Mobile units, depending
on each market.
• Sponsored Reports open with an intrusive call-to-
listen opening Billboard and include an up-to-the-
minute report and pa powerful live or recorded
:10 or :15 second sponsorship message

3. Example Market - Seattle

4. • Inclement weather or adverse traffic conditions can limit exposure to OOH advertising, but
TTWN/Radio listening actually increases under these circumstances. American consumers depend
on their car radios for weather and Traffic reports, so OOH and TTWN/Radio make an effective drive-
time combination every day
• In combination, TTWN/Radio and OOH deliver a balance of sight and sound to an on-the-go audience
• Combining TTWN/Radio with an outdoor campaign will increase reach and recall:
• TTWN/Radio signals cover the market, outdoor messages are available only where displayed
• TTWN/Radio travels with the consumer as they go about their daily routines and in all locations
– at home, at work, and especially in cars
• TTWN/Radio+OOH increases range and frequency to increase recall
• Most OOH advertising is fixed and remains in place for a pre-set period of time. TTWN/Radio ad copy
can be changed fairly quickly, so messaging changes can be implemented to supplement or clarify
OOH
• OOH ads can tweak consumer’s curiosity; TTWN/Radio ads will complement by delivering details
• .
TTWN dominates among other Media based on Adults 18+ in the Seattle DMA!
2,570,400 2,538,662 2,517,070 2,462,305
1,991,936
1,485,882
1,365,200
1,233,477 1,209,162 1,193,903
1,040,700 990,027
892,623
375,159
TTWN KING - NBC KOMO - ABC KIRO - CBS KCPQ - FOX TNT Seattle
Times INA
KSTW - CW TBS Pandora Seattle
Times
ESPN A&E Weather
Channel
Adult 18+ Weekly Reach
TTWN Nielsen Audio Spring 2017 Nationwide Seattle DMA - Mon-Sun 12m-12m, Adults 18+ - Weekly Reach
iHeartMedia O+O Only, P18+, M-Su 12m-12m DMA Geography, Weekly Cume Persons
TV Data: Nielsen Local Custom Toolbox Reach & Frequency Report, P18+, M-Sun 3a-3a, Live Viewing, , DMA Geography, Average Weekly Reach
Cable Data: Nielsen Local Custom Toolbox Reach & Frequency Report, P18+, M-Sun 3a-3a, Live Viewing, , DMA Geography, Average Weekly Reach

5. 12 Fun Facts
1. TTWN reaches over 201.6MM listeners 12+
each month and 191.3MM Adults 18+ each
month.
2. TTWN is the largest provider of traffic, weather,
news and sports reports, available on nearly
2,000 radio stations in 200 markets, with the
potential to reach a majority of America's
commuters.
3. More than eight out of ten (82%) drivers cite
AM/FM radio as their most-used in-car audio
source in their primary car.
4. Research and ratings show weather, traffic, and
news are the most popular elements of radio
outside of music.
5. TTWN provides services to over 200 TV
affiliates, providing graphics, video, talent and
airborne coverage.
6. According to the U.S. Census, 86% of
Americans drive to work and TTWN delivers
them.
7. 60% of top U.S. markets saw traffic get worse in
Q4 2016 compared to Q4 2015.
8. Listener engagement surges 22% in the minutes
surrounding traffic reports. People's ears perk
up!
9. Weather is the 2nd biggest influence on
consumer behavior, second to the economy.
10. Of all the hours in a week that somebody is
considering a purchase at a restaurant or a bar,
they are 49% more likely to be in a car vs. the
rest of the week while considering that
purchase.
11. TTWN is the provider of traffic information to 10
major automakers including Toyota, Lexus,
BMW, Mazda and others.
12. Weather is a major factor that impacts much
more than our wardrobe. It influences and often
alters many consumer decisions throughout the
day... commuting, power & water usage, family
travel plans, school & event schedules, food /
meal decisions, and convenience and retail
purchases.
Source1 Nielsen Audio Nationwide Fall 2016 - Mon-Sun 12m-12m - Any Spill - Monthly Reach 3 - The Infinite Dial 2017” released by Edison Research and
Triton Digital 4 - Fast Lane Online Survey conducted by Survey Writer- April 2013 6 - U.S. Census Bureau 7 - U.S. Department of Transportation - Urban
Congestion Report - Q4 2016 8 - Canadian Traffic Study – 2013 9 - noaa.gov 10 - USA Touchpoints 2016.2

6. Thank you!
For more information on TTWN
please contact:
Cheri L. Martin
(206) 724-4949
cherimartinTTWNetwork.com