CHELSCHAT: Inman Connect NYC 2018 Camera First Branding

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Top Tools to Build Your Camera First Brand Chelsea Peitz, keynote speaker and author of the book Talking in Pictures shares her top visual content tools that will help you build a powerful personal brand.

Mídias sociais

TALKING IN PICTURES
Building a Camera First Branding Strategies

CHELSCHAT
MARKETING SNAPPILY
EVER AFTER
Chelsea.Peitz

“REALTIMEVISUAL
COMMUNICATION IS A
FUNDAMENTAL SHIFT
IN HOW WE SHARE
OUR BRANDS"

“TOMORROW’S
CONSUMER EXPECTS
YOUTO BETHE STAR
OFYOUR OWN
TELEVISION SHOW”

“PARENTS WONDER WHY
THEIR DAUGHTER IS
TAKING 10,000 PICTURES
A DAY. SHE’S NOT
PRESERVING MEMORIES,
SHE’STALKING.”
Evan Spiegel, CEO Snapchat

Personal Proﬁle or Pages
Analytics & Custom Creative Kit

Helping Creators ElevateTheir Broadcasts
*Create intros & outros
*Add graphics & logos
*Custom reaction stickers
*Data on view time
*Uniﬁed inbox

IOS only
$2.99
INTOLIVE APP
Press & hold a static image to
reveal a hidden video

WAVE.VIDEO
Facebook CoverVideos,Video Ads, Facebook Stories

Create Instagram Story & FacebookVideo Ads
$39+/MO

https://www.facebook.com/sound/collection/

Get noticed & get a
response by using
video content
FACEBOOK
MESSENGER

Stand out in the feed &
appear 5 times larger
VIDEO
COMMENTS

FACEBOOK STORIES
*Autopost your Instagram Stories
to Facebook Stories

ADOBE SPARK
Create Instagram posts &
Stories with animated text
IOS
Incl. in Creative Cloud or $9.99/mo

Plan, organize & schedule
your Instagram posts and
Stories
PLANOLY
IOS & Droid
$9/mo

INSHOT
Resize & remove black
bars on vertical video
IOS & Droid
$2.99

CUTSTORY
Upload longer videos to
Instagram Stories
IOS & Droid (“storycutter”)
$0.99

Uses AI to “read” your words and turn them into images
Free or ProVersion $49/mo

Easily resize
graphics for free
*Canva for Business $10/mo

NO SALES OBJECTIONS
RELATABILITY
ONLY THING WE CAN SCALE
THE BEST STORY WINS

Authenticity beats an algorithm every time

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CHELSCHAT: Inman Connect NYC 2018 Camera First Branding

1. TALKING IN PICTURES Building a Camera First Branding Strategies

2. CHELSCHAT MARKETING SNAPPILY EVER AFTER Chelsea.Peitz

3. SEPTEMBER 2016

5. “REALTIMEVISUAL COMMUNICATION IS A FUNDAMENTAL SHIFT IN HOW WE SHARE OUR BRANDS"

6. “TOMORROW’S CONSUMER EXPECTS YOUTO BETHE STAR OFYOUR OWN TELEVISION SHOW”

9. “PARENTS WONDER WHY THEIR DAUGHTER IS TAKING 10,000 PICTURES A DAY. SHE’S NOT PRESERVING MEMORIES, SHE’STALKING.” Evan Spiegel, CEO Snapchat

10. MAXIMIZE SOCIAL SALES FACEBOOK VIDEO

11. WILL BE ALLVIDEO BY 2020

12.

13. Personal Proﬁle or Pages Analytics & Custom Creative Kit

14. Helping Creators ElevateTheir Broadcasts *Create intros & outros *Add graphics & logos *Custom reaction stickers *Data on view time *Uniﬁed inbox

15. V FLYR APP IOS & Droid $9.99 Pro

16. IOS only $2.99 INTOLIVE APP Press & hold a static image to reveal a hidden video

17. WAVE.VIDEO Facebook CoverVideos,Video Ads, Facebook Stories

18. Create Instagram Story & FacebookVideo Ads $39+/MO

19.

20. “VIDEO CREATOR" Facebook Page template

21. https://www.facebook.com/sound/collection/

22. • 85% of videos on Facebook are watched without sound. • Captioned videos can increase view time by 12%. • 80% of users are annoyed by auto sound & feel negatively about your brand. VIEWING STATS

23. AUTOGENERATE CAPTIONS

24. $1/min 24 hr turn time

25. Get noticed & get a response by using video content FACEBOOK MESSENGER

26. Stand out in the feed & appear 5 times larger VIDEO COMMENTS

27. FACEBOOK STORIES *Autopost your Instagram Stories to Facebook Stories

28. • LIVE • STORIES

29. CREATE HIGH QUALITY INSTAGRAM STORIES

30. ADOBE SPARK Create Instagram posts & Stories with animated text IOS Incl. in Creative Cloud or $9.99/mo

31. Plan, organize & schedule your Instagram posts and Stories PLANOLY IOS & Droid $9/mo

32. INSHOT Resize & remove black bars on vertical video IOS & Droid $2.99

33. CUTSTORY Upload longer videos to Instagram Stories IOS & Droid (“storycutter”) $0.99

34. RESOURCES VISUAL *BONUS