1. Analysis of advertThe flowers the model
is holding can have
feminine connotations
of pure and grace which
may link back to the
perfume, persuading
the audience to buy the
product if they are girly
and want to gain
perfection.
The image of the ribbon
can also give us an
iconic representation of
fashion and
attractiveness,
signifying what the bow
on the perfume bottle
initially means.
The fact that the model is
hardly wearing any
clothing, can make the
advert quite seductive
and sexualised. She is
also wearing natural
make-up to emphasise
natural beauty rather
than glamorous and over
the top style. Females are
normally associated with
beauty so this is normal
to see in any type of
advert.
2. The image of the heart
indicates love and could also
link to females as this particular
object is normally associated
with females. Yet the location
of the image could portray
freedom (as it is on the beach
and is outside in a wide space).
As this has been created by
someone it could highlight
creativity and originality.
The natural colours could also
indicate purity and natural
beauty.