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Google marketing case

•
•
Sri Harsha
Sri Harsha

Google faces growing competition and must manage innovation in the future. Its mission is to organize the world's information and make it universally accessible. It generates most revenue from advertising but is exploring new business solutions like Google Apps. While it has strong brand recognition and an innovative culture, it risks losing relevance if it does not focus on core customers or diversify carefully. Integrating core search capabilities into new markets and products could increase revenue without deviating from its mission.

Economia e finançasTecnologia
1 de 27
 
Problem Statement ,[object Object],[object Object],[object Object]
Google Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Competence ,[object Object],[object Object],[object Object]
Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products – Internet Customers
Products – Business Solutions
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place & Promotion ,[object Object],[object Object],[object Object],[object Object]
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object]
Main Competitor – Yahoo! Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yahoo! ,[object Object],[object Object],[object Object],[object Object],[object Object]
SPM – Google Inc. (in millions)
Alternative 1: Market Penetration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative 2: Market Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative 3: Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation: Integrated Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Got We’ve got
Google Today ,[object Object],[object Object],[object Object]
Google Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Today Source:

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