6. • Established “brand.”
• Regular timeslot.
• Route to market for “musicians”.
• “Sit back” technology.
• Passive mode.
• Unable to change quick enough.
• Cant respond to customer needs.
Top of the Pops – delivery channel
33. There are over 500 million facebook users
worldwide.
If Facebook was a country it would have the
3rd
largest population in the world.
34. Your Online Value Proposition
• Tempt customers by offering channel choice and
something they cant get elsewhere.
• Use the 6 C’s to define your OVP
– Content
– Customization
– Community
– Convenience
– Choice
– Cost reduction
51. Customer Centric Design
• Your website should be providing customer
service.
• 90% service ;
• Help them buy something they need.
• Help them find information.
• Help them save money and time.
• Help them talk to the organisation.
• Help them enjoy a positive experience!!
• Take your customers on a journey.
53. The next 10 Years
• Mashups
• Widgets
• Augmented reality
• Intelligent personal agents.
• The semantic web
• The rise in virtual environments
54. What We Do
• Internet Asset Management
– companies buy random digital services that create
silos of activity which are not joined up.
– companies have lots of digital suppliers, high costs
and low ROI.
– We are a strategic partner who will work with you to
work out what solutions, people & skills needed.
– We provide social, seo and digital marketing planning
and training.