LocalAdLink is a technology company that helps businesses drive qualified traffic to their websites through targeted internet advertising. It partners with other websites to place ads across a network of nearly 1 million sites. LocalAdLink matches ads to customers based on location and interests to deliver more relevant traffic. For a flat fee, businesses can access this targeted advertising platform to build their brand and drive sales with little cost compared to traditional internet marketing methods.
2. Introduction
Devan Sharma – CTO of LocalAdLink, designer and manager
of the technology that drives the product that LocalAdLink is
all about.
• Over 15 years of experience in the technology field
• Bachelor of Science University of Maryland
• Masters of Science Massachusetts Institute of Technology (MIT)
• Engineering Degree from University of Duisburg, Germany
With over 14 programmers and a large group
of experienced Internet business developers,
we have come up with a solution to help
businesses to reach their customers on the
internet in a better way.
3. Agenda
1. The Problems with Internet Advertising
2. The Way LocalAdLink Drives Qualified
Traffic
3. The benefits businesses get with little costs
4. Brand Building for a successful future
4. The Problems with Internet Advertising:
Topics
1. Targeting Your Customers
2. Price of Advertising
3. Preventing Customers To Have To Seek
You Out
4. Does Internet Advertising Really Work
5. The Problems with Internet Advertising:
Targeting Your Customers
The internet is indisputably
the largest media used by
consumers today. The
biggest issue is with the
100’s of millions of people
on the internet at any given
point, how do you get the
people that will do business
with you?
6. The Problems with Internet Advertising:
Targeting Your Customers
LocalAdLink will help get your real customers
by sorting your advertising through location and
interests.
Allowing your
advertising to
make sense
to the public.
7. The Problems with Internet Advertising:
The Way LocalAdLink Drives Qualified Traffic
LocalAdLink is designed
to not only help
potential customers
seek you out on the
internet, but to find you
on their favorite
websites.
8. The Problems with Internet Advertising:
The Way LocalAdLink Drives Qualified Traffic
Since we first qualify
customers by their
interests and their
location, businesses get
better quality visitors
that can better convert
to sales.
9. The Problems with Internet Advertising:
Price of Advertising
Many business pay a 1. Google Ad Words
small fortune in order to 2. SEO companies
3. Banner Advertising
try to capture even the
4. Email campaigns
smallest amount of 5. Online Directories
internet presence with (yellowpages.com, yellowbook.com)
many of the following 6. Paying Other Websites To list
Them
types of campaigns.
10. The Problems with Internet Advertising:
Price of Advertising
The biggest problem with all
of these great places to 1. Google Ad Words – average
advertise is costs and the word: about 60 cents per click -
unqualified
actual return of investment. 2. SEO companies – average
Most businesses can not costs: $4,000 - $16,000 per year
– unqualified visitors
afford to spend so much 3. Banner Advertising – average
costs: $25 - $75 per thousand –
money, and the businesses just for a look, not a visit
that can, can barely afford it 4. Email campaigns – average
costs: 2 cents – 40 cents per
with such little return in email – annoys people -
sales results. unqualified
5. Online Directories (yellowpages.com,
yellowbook.com) – around $400 to
$1300 a month for people to
search for you
Note: Most companies charge based 6. Paying Other Websites To list
upon how much traffic you receive, Them – ranges per site from
the more you get, the more they $500 - $2 million a month
increase your price.
11. The Problems with Internet Advertising:
Price of Advertising
LocalAdLink charges one flat fee to help any business get
as much qualified traffic as they want. Through advertising
that the business build themselves and monitoring tools
we give everyone, they can adjust
their campaigns in real time
and drive traffic as they see
fit. LocalAdLink dictates
nothing to control the
amount of traffic a business
wants.
12. The Problems with Internet Advertising:
Preventing Customers To Have To Seek You Out
Does any business count on people having to search for
them in order to conduct sales, or do they count on their
advertising to find people to lead them to their business?
LocalAdLink is designed to drive qualified traffic to your
business by making your advertising be found all over
the internet based on physical location and interest.
13. The Problems with Internet Advertising:
Preventing Customers To Have To Seek You Out
Currently LocalAdLink is
partnered with many other
companies to allow
exposure of your advertising
over a potential network of
almost a million popular
websites, and this number
keeps growing as more and
more companies get
interested in our technology.
14. The Problems with Internet Advertising:
Preventing Customers To Have To Seek You Out
LocalAdLink is designed to
allow your customers to now
be able to find your business
everywhere, when they are
just doing their normal
internet surfing. No searching
you out required, and your
business is placed on sites
that captured shared interests
rather than just being
randomly placed out, making
your traffic that much more
qualified.
15. The Problems with Internet Advertising:
Does Internet Advertising Really Work
Any business will find that the more people that can view
your advertising, the better results you will get. LocalAdLink
has a current partnership that allows for 110,000,000 page
views a day, where your advertising can potentially be
seen. This is relative to your business having 1,000,000
billboards across every highway in the USA, that only
targets the people in your communities you want, and
based on if they are interested in your types of service or
products.
17. The Way LocalAdLink Drives Qualified Traffic:
Topics
1. How our partnerships work?
2. How do we locate your perspective
customers?
3. How do we match up customer interests?
4. How does LocalAdLink work with search
engines?
5. What does all this mean for your
business?
18. The Way LocalAdLink Drives Qualified Traffic:
How our partnerships work
Our Business
development team
works hard to speak
with large companies
and work out
partnership agreements
for a trade of technology
in exchange for ad
space on their
networks.
19. The Way LocalAdLink Drives Qualified Traffic:
How our partnerships work
Through these arrange deals, we can offer prime real
estate on large named website to get your business the
proper exposure that they deserve. As of December 2008
LocalAdLink has currently arranged to be placed on
approximately 900,000 websites on the internet, and this
number grows monthly.
20. The Way LocalAdLink Drives Qualified Traffic:
How do we locate your perspective customers?
LocalAdLink will ask you,
the business owner specific
questions about who you
are trying to get to notice
your business. These
questions include: areas
you want to target and
terms best to describe your
business.
21. The Way LocalAdLink Drives Qualified Traffic:
How do we locate your perspective customers?
LocalAdLink ad boxes read visitor browsers to tell us where
the visitor’s physical location is, we then match this to the
location you have chosen that
You would like
to advertise in, then
show your ads correctly
to your targeted
audience.
22. The Way LocalAdLink Drives Qualified Traffic:
How do we match up customer interests?
LocalAdLink takes the term information that you provided
for us, and place it in a synonym database to expand out
the term words you give us. Then with our spider
technology built into our ad boxes, we match up your
chosen terms to the text on the website to properly match
your advertisement to the visitor’s interest.
23. The Way LocalAdLink Drives Qualified Traffic:
How do we match up customer interests?
This may seem real
complex, but all of it
happens in less then a blink
of an eye. Since the visitor
went to that website anyway
to read a story or get
information on a certain
topic, your ad matching that
topic now best keeps the
visitor’s interests, allowing
them to be more likely to
use your service or product.
24. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
Now that your
advertisements are
viewed to customers all
over the internet that
may really use your
business, LocalAdLink
uses the same methods
to help search engines
properly display you at
higher rankings.
25. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
How search engines determine
Search engines like your placement in their
Google seek out directories:
websites and place you
• How popular are you on the
in their search directory internet.
based on certain criteria • How informative are you on
the topics.
in order to get the best
• How popular is your website.
results that people are • How much does your content
looking for. change to show activity.
26. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
Since you may not have your
business listed all over the
internet, LocalAdLink takes
all the information that you
provide us about your business
and place it in an invisible
document with every one of our
ad boxes. This document can
only be read by the search
engines. Since LocalAdLink
can be in millions of websites,
you now look extremely
popular on the internet.
27. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
In order to make sure that your business looks extremely
informative, we take your keywords that you add in your
LocalAdLink listing and run them against Wikipedia to build
up long text documents about each word. Attached to the
invisible search engine documents, you now look very
informative about the topics you want to cover.
28. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
Since your business listing and advertisements all over the
internet lead back to your details page on LocalAdLink, you
now share all the traffic with every other
business in LocalAdLink.
LocalAdLink.com in December
receives between 400,000 and
1.5 million hits a day, making
your “website” look very poplar
to search engines.
29. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
To keep your information looking like it changes all the time
to search engines do to usage, LocalAdLink takes all the
text content we use to drive the search engines and rotate
the content randomly every so often in order to produce an
always changing site for the search engines.
30. The Way LocalAdLink Drives Qualified Traffic:
How does LocalAdLink work with search engines?
With all of the techniques in
place through LocalAdLink, we
now submit your business to
over 100 different search
engines for customers to find
you in, and shockingly find that
you are everywhere, extremely
informative, and highly popular.
This, in combination, now will
help you get better placement
on the search engines.
31. The Way LocalAdLink Drives Qualified Traffic:
What does all this mean for your business?
Now that your advertisements are found
wherever people normally go on the internet,
your advertising is strategically placed so you
are in your customer’s location, within their
interests, so you are found in more visible spots
on major search engines, and you can now get
better conversions from internet advertising to
real sales!
32. The Benefits Businesses get with Little Costs
Your business can spend a fortune for advertising
on the internet in the hopes that a couple of the
people may actually buy something, but with
LocalAdLink, we can generate more qualified
buyers through the millions of people that surf the
internet everyday for one flat fee, no matter how
many customers you receive from your
advertisements. Your price never changes, we do
not charge per visit, and you get full control on
seeing how many people you attract, as well as
how you advertise.
33. Brand Building for a Successful Future
Many businesses believe that they can not
compete with top name brands, but top name
brands became that way by allowing their name
to be seen everywhere. Now with LocalAdLink,
instead of businesses paying millions of dollars
to get name recognition, your company, for
$199, can be seen all over by hundreds of
millions of people, building a name for yourself,
and creating a trust worthy brand.
34. Any Comment Or Questions?
Please address any questions that you may
have about LocalAdLink solutions and how we
may help your business to you regional
LocalAdLink sales representative.
You may also contact:
support@localadlink.com or
Call: (949) 679-7000 for technical support.