2. Founders
Larry Page and Sergey Brin met at
Stanford University in 1995. By 1996,
they had built a search engine (initially
called BackRub) that used links to
determine the importance of individual
webpages.
3. About Google
Google is an American multinational
corporation specializing in Internet-related services
and products. These include search, cloud computing,
software, and online advertising technologies.
The name ‘Google’ was an accident. A spelling
mistake made by the original founders who thought
they were going for ‘Googol’.
96 percent of Google’s total revenue comes from
advertising.
620,000,000 daily visitors to Google.
4. Mission statement
The Company’s mission to “organize the
worlds information and make it
universially accessible and
useful.”
5. Google Locations
The headquarter in Mountain View,
California, the Googleplex
70 offices in more than 40 countries
around the globe.
6. Cloud computing
Google also pursuing a cloud computing systems to change
market productivity via such applications,
Word processing,
Spreedsheets,
Presentation software
As technological analysits claims that these applications
improve the cloud computing experience and thus, it
cumulatively expected to grow to $95 billion by 2014.
7. Rivals
Including few months announced deal to buy Nest Labs Inc.
for $3.2 billion in cash, Google has spent more than $17
billion in the past two years to purchase hardware, software
and advertising-technology companies, according to data
compiled by Bloomberg.
Crunching the numbers, Bloomberg found Apple, Microsoft,
Facebook, Amazon and Yahoo spent a combined $13 billion
acquiring companies during the same period.
8. Location
Google acquired digital mapping company Keyhole in
2004, and launched Google Maps and Google Earth in
2005.
Today Maps also features live traffic, transit directions
and street-level imagery, and Earth lets you explore the
ocean and the moon.
9. Maps
Google Maps allowed Internet users to search and view satellite
images of any location in the world. Then, they added,
Real estate listings and short personal messages could also be
linked to Google Maps locations.
Location based promotional businesses have great opportunity
(expected to reach over 60 billion in 2016), thus this makes
streetfight within the strongest rivals Apple & Google.
10. Google Search Engine
They expanded their search logic and improved
search experience with adding specific searchs;
Book Search,
Music Search,
Video Search,
Google News to include archived news articles dating
to 1900.
11. Adsense
The AdSense program served content-relevant Google
text ads to pages on Google Network websites.
60 percent of advertising dollars generated from tha ads.
Google’s AdSense program also allowed mobile phone
operators to share in Google revenues if text and image
ads were displayed on mobile handsets.
12. AdWords
In 2000, Google introduced AdWords, a self-
service program for creating online ad campaigns.
Today our advertising solutions, which include
display,
mobile and
video ads as well as
the simple text ads
13. Gmail
In 2004, Google launched Gmail. The approach to email
included features
Speedy search
Huge amounts of storage
Threaded messages (SMS etc.)
14. Broadcast yourself: Youtube
In 2006, Google acquired online video sharing site
YouTube in 1.65 Billions. Today 60 hours of
video are uploaded to the site every minute.
Cat videos,
Citizen journaism,
Political candidacy,
Double rainbows have never been the same.
15. The little green robot arrives:
Android
In 2008, Google had launched Android.
Android was not a phone but an operating system that Google made
available free to any phone manufacturer wishing to market mobile devices
with internet capability.
Android core applications included Wi-Fi capability, e-mail, a web based
calender, google earth maps, a browser, and GPS.
Android is a mobile operating system which allowed wireless phones
manufactures such as LG, HTC, Nokia, Samsung to produce smartphone
businesses. (as Apple’s rival iphone –iOs-)
16. Android
Investments in mobile businesses;
Google announced Android and the Open Handset Alliance, in 2007.
In 2012, Google acquired Motorola Mobility for $12.5 billion, to gain
advantage on patents & rights in order to enter smartphone & tablet
computer industries.
The growing mobile business allows new way of doing the
business, such as,
Banner ads and video ads display on mobile phones.
18. Google Chrome business
In this sense, Google Chrome operating system launched in
2009 were developed specifically to accomodate cloud
computing applications.
With this software, google deliver relevant search-based ads
to internet users.
Google had entered into agreements with Acer, HP, and
Lenovo to begin producing netbooks that would use the
Chrome OS and Chrome browser to access the cloud-based
Google Apps productivity software.
