Methodology for effective brainstorming

1. Easy guide for effective brainstorming Easy guide to“implement GTD using Springpad” Marcel Chaudron Twitter.com/chaudron (@chaudron)22nd February 2011

2. What is the problem? There are many reasons for setting up brainstorm sessions: New logo New website New products Change management Share knowledge – training Ect, Make sure that the purpose is clear, so that when you know the purpose you can…….

3. Effective brainstorming “Apply seven principles for effective brainstorming”

4. Principle 1: “Let’s go Crazy”

6. Don’t use digital tools – ONLY Pen, paper, whiteboards, post it. etc.

7. Use mind maps.

8. Stand up – don’t sit on a chair.

9. Brain storm only with max 7 people, but do this phase alone and write down all your ideas without discussion or looking at the ideas from others.

12. The following words are NOT allowed in this phase – No, impossible , to expensive, ugly, not my style, don’t like it, are you nuts?

13. Start your feedback with “ YES, and…..”

14. Purpose for this phase is to share ideas and get inspired for the next phase of the brainstorm session called Follow your heart.Keep the time to max 15 min

15. Principle 3: “Follow your heart”

17. Work again onlywith off-lines tools .

18. Work alone and don’t discuss with others.

19. Use your emotional part of your brain = follow your heart.

22. Don’t kill any idea and keep them in an archive for later use or inspiration – NEVER kill or delete ideas, even if they are “insane”.

23. Select three ideas from the ideas that are left and score them 1 (best), 2(great), 3 (good).

24. Count the score and you have a the best three ideas.Keep the time to max 20 minutes

25. Principle 5 “Elaborate the 3 ideas”

29. In this phase DON’T follow your heart but use your rational part of your brain and make sure the concept is in line with the agreed criteria.

30. Criteria difference from company to company – like:

31. Is it in line with strategy.

32. What will be the ROI.

33. Time / cost for execution.

35. Rock n Roll Just get started on the “real” design and production of the idea.

36. 7 principles If the best idea is not with the 3 ideas go direct to the follow your heart principle Let’s go crazy Review Follow your heart Review & select 3 ideas Elaborate the 3 ideas Choose best Rock n Roll Make sure you stick to the time during the first 4 principles

37. “Great ideas are born within one hour, but killed in a second”

38. More information For more information visit my site : http://marcel.chaudron.com Follow me on Springpad : http://springpadit.com/Chaudron Follow me on twitter : @chaudron Image sources: Image on slide 1: http://www.flickr.com/photos/jakecaptive/49915119/ Image on slide 2 : http://www.flickr.com/photos/donnagrayson/195244498 Image on slide 4 : http://www.flickr.com/photos/benheine/4561195225/ Image on slide 6 : http://www.flickr.com/photos/jurvetson/128239619/ Image on slide 8 : http://www.flickr.com/photos/jainbow/4340388732/ Image on slide 9 : http://www.flickr.com/photos/35100633@N06/4519996285 Image on slide 10 : http://www.flickr.com/photos/23812364@N06/3880757599/ Image on slide 12 : http://www.flickr.com/photos/amherd/3527556755