Email marketing one of the very old type of marketing technique in the Online Business world is the premium service that can help businesses reach out to clients at a minimum cost and also help achieve amazing results.

1. Understanding Email Marketing

2. Understanding Email Marketing
Email marketing one of the very old type of marketing technique in the Online Business world is the premium
service that can help businesses reach out to clients at a minimum cost and also help achieve amazing results.
The key features of email marketing are:
Strategic approach
Email marketing should be carried out strategically which will help the business reach out to the recipients at the right
time.
Planned email
structure
Structure of an email plays a very important role in getting the message to the prospects on your mailing list.
Call to Action
The email marketing should make use of the Call to Action with utmost priority. This is one of the aspects that can
decide the fate of the money spent on these campaigns. The benefit of a well thought after CTA strategy can help
accomplish the goal of the email campaign and thereby benefit the marketer.
Designing
Like any-other visual, the e-mailer sent out by a company / brand / individual should be pleasing to the eye and ensure
user engagement so that lasting relationships are created with the prospects.
Language
The language in which the e-mailers are sent out should be carefully selected and segmented. The recipients which are
from English speaking countries or who have specifically opted for English as their preferred language choice should be
sent copies in the specified language only. Having an auto translator feature would also help get the language fixed.

3. Email campaign Objectives
Convert prospects
to customers
Educate & inform
Reinforce your
brand
Develop loyalty
Communicate with channels or other
business partners
Viral marketingSubscription renewals Cross sell/up sell Drive web traffic

4. Email Marketing Tips
Define your goals and
stay focussed
Spend time on your Subject Line. Use a
grabbing headline or question in the subject to
get people to open it.
Keep your contact regular and ongoing, no less
then 1 a month. Always focus on helping your
audience and you'll have a good response.
Tailor your content - segment and personalise.
Get your subscribe
process right and use
incentives to increase
opt-in subscribers
Discuss your ideas with your web designer.
Build up a library of e-
mailers, good and bad.
Test, Test, Test!
Approach copywriting
as a customer.

5. Personalize every
message, with a
name if possible
Develop follow up messages based on
behavior
Include user friendly instructions
Use both Text &
HTML
Keep it brief Relevant creative Make sure your messages fit with your
other marketing channels
Keep the subject line brief, and ensure
your ‘From’ name is recognizable
If you need more
detail – entice to a
website or
microsite
Remind the
recipients why
they are getting
this email
Creating Value for Email Marketing

6. Strategy
Timing – Interval and Frequency
Creative
Integration – Use
of other media?
Content
Incentive – Value
proposition
Timing – Interval and Frequency
Attributes – use of header and subject
lines
Landing pages – or
microsites
Conversation – two
way dialogue and
social sharing
Email - Critical factors for success

7. Thanks!
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