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Social Media For University
- 1. SOCIAL MEDIA MARKETING IMPACT ON UNIVERSITY
- 2. Is word-of-mouth marketing a winner? 78 PERCENT OF CUSTOMERS TRUST PEER RECOMMENDATIONS
- 3. Is word-of-mouth marketing a winner? …..ONLY 14 PERCENT TRUST ADVERTISEMENT
- 4. Am I part of the opinion list? 34 PERCENT OF BLOGGERS POST OPINIONS ABOUT PRODUCTS AND BRANDS
- 5. Do you understand my value? MOST TRUSTED SOURCE OF INFORMATION ABOUT A COMPANY IS STILL PEOPLE LIKE ME
- 6. Do you understand my value? I CREATE CONVERSATION ONLINE WITH A LIKE MINDED PEOPLE
- 7. Do Saas-Bahu serials get this kind of attention ? FACEBOOK USER SPENT AN AVERAGE OF 4 HOUR 39 MINUTES ON SOCIAL NETWORK IN JUNE 2009.
- 8. Is it as important as Google? YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE IN THE WORLD
- 9. Where is my video? TEN HOURS OF VIDEO IS UPLOADED ON YOU TUBE EVERY MINUTE IN JULY 2009.
- 10. Am I the topic of discussion? TWITTER IS THE LARGEST BAR IN THE WORLD WHERE PEOPLE CHAT OVER ALL KINDS OF TOPICS
- 11. Where is my brand on twitter? APPROXIMATELY 19 PERCENT OF ALL TWEETS MENTION AN ORGANISATION, BRAND, PRODUCT
- 12. Is it not my TG? 96 PERCENT OF GEN Y HAVE JOINED A SOCIAL
- 13. Are my fans blogging? *Consumer generated Content MORE THAN 25 PERCENT OF THE SEARCH RESULT ON GOOGLE ARE CGC*.
- 14. Where is my blog? TIME SPENT ON THE SOCIAL NETWORK ARE GROWING THREE TIMES FASTER THAN INTERNET.
- 15. My boss doesn’t see value in SMM
- 16. Search Photo Audio Video Social Slides Surveys & Bookmarks wiki’s Blogs Engines Sharing Sharing Sharing Networks Sharing Poles SOCIAL MEDIA APPLICATIONS
- 17. Support Your Goals Begin With Evaluate Your Listen to the Monitor a Few, with the Right Organizational Assets Conversation Research Many Platforms Goals FIRST STEP: CREATE YOUR SOCIAL MEDIA STRATEGY
- 18. result of prior Create Success Consider Key social media Metrics Platforms engagement SECOND STEP: RIGHT SOCIAL MEDIA CAMPAIGN
- 19. Incoming Engagement at Increased Engagement Conversation Comments on Increased traffic from social media Track backs attendance at Index tracking tools blog posts enrollment links groups events THIRD STEP: SOCIAL MEDIA MEASUREMENT IDEAS
- 20. THEY HAVE EMBRACED SOCIAL MEDIA
- 21. Duke University on YouTube
- 22. University of California on YouTube
- 24. MIT Second Life Campus
- 25. Case Western University on second life
- 26. University of Chicago on Twitter
- 27. ICFAI on Orkut
- 28. Amity Business School on Facebook
- 30. University of Chicago on Facebook
- 31. Stanford University on Facebook
- 32. University of Chicago Facebook
- 33. Where is your presence ?