1. Content Marketing is the only marketing left
- Seth Godin

2. Journalism + Marketing = Content Marketing

3. How to Engage Customers ?

4. 11 Steps to Content Marketing
1. What is your marketing goal
2. Define your audience and identify where are they?
3. Choose the content tactics
4. Develop a Strategy
5. Create great content
6. Distribute your content
7. Optimize your content
8. Promote your content
9. Develop the content calendar
10. Execute the campaign
11. Measure, review, reengineer, and repeat

5. Content Plan: 1-7-30-4-2-1
1 - Daily Twitter, Blog, Facebook,
7 - Weekly e-Newsletter, Blog, Articles
30 - Monthly Webinar, Road Shows, Chat Event
4 - Quarterly eBook, Magazine, Whitepaper,
2 - Bi-Annually user event, Seminars
1 - Yearly Research Project

6. Connecting with Customers

7. A. Long Format Content
1. White Papers
2. Books
3. eBooks
4. Print Migazine
5. Custom print Magazine
6. Digital Magazine
7. Audio Book
8. Research Projects

8. B. Short Format Content
1. Case Study
2. Article
3. Comic Books
4. Testimonials
5. Industry Ranking Systems

9. C. Periodicals Format Content
1. Newsletter
2. e-Newsletters
3. Blog
4. Podcast
5. Video Blog
6. e-Learning Series
7. Online surveys

10. D. Community Engagement
1. Community Site – Customer Focused
2. Community Site – Brand Focused
3. Community Site – Company Focused
4. Custom Social Network
5. Virtual Trade Shows
6. Online Quizzes
7. Discussion Forum

11. E. Social Network Content
1. Wiki
2. Content Platform
3. Facebook Movement
4. Photo Sharing
5. Video Sharing
6. Presentations Sharing
7. Micro-blogging

12. F. Content Sharing
1. Social Bookmarking
2. Online News Release
3. Online Publishing Center
4. Webinar and Webcast
5. Online Publishing Center
6. Road Shows
7. Executive Roundtable
8. Teleseminar
9. Virtual Chat Shows

13. G. Brand Engagement
1. Branded Content tools
2. Facebook Applications
3. Mobile Applications
4. Online Games
5. Widget
6. iPad Applications

14. Who’s going to do all this work?

15. Contact adverteaze
Braj Mohan Chaturvedi I +91 9502421919 I chaturvedibraj@gmail.com