Slides from Scrum Gathering Munich 2016

1. IMPACT MAPPING
WITH INNOVATION GAMES
Gojko Adzic and Christian Hassa
@gojkoadzic and @chrishassa

2. A £75m “Agile” BBC IT project has evaded scrutiny because
managers could make up the benefits as they went along
Andrew Orlowski, The Register1
1
http://www.theregister.co.uk/2016/05/10/nao_bbc_projects_agile/

3. SQUIRREL-DRIVEN
PRODUCT MANAGEMENT

4. PROGRESS REPORTING

17. problem #1
ZONE OF CONTROL OVERLOAD

19. problem #2
GENERIC ACTORS

21. problem #3
STICKY BEHAVIOURS

23. REVENUE
STREAM MAP

26. IMPACT CARDS

29. LET'S TRY IT OUT
Revenue stream map for AirBnB
> primary actors get value from the system
> secondary actors participate in providing the value
> off-stage actors have an interest

30. STEP 1
IDENTIFY TRIBUTARIES
How do revenue streams break down?
IDENTIFY SOURCES OF REVENUE STREAMS
Who are the key contributors?

31. STEP 2
HOW CAN THE REVENUE STREAMS GET POLLUTED?
Off-stage and secondary obstructions?
Who are the key contributors?

32. OPEN IMPACT MAPPING
HTTPS://GITHUB.COM/IMPACTMAPPING