Genre - if the purpose of a video is to promote an artist, song or album does your chosen video fir a clear genre? Codes and Conventions - what technical and stylistic elements of the genre does the video adopt? Narrative & Performance - what is the story running through the video? Is the artist performance a part of the video or a cut-away? Representation of particular groups - positive or negative? Realistic? Based on stereotypes? Audience - in what was is the video attractive to its target audience? Meaning - is it obvious (explicit), more subtle (implicit) or not necessarily there in the video (subtextual)?

1. ET - Katy Perry Charlotte Sandall

2. E.T. Katy Perry

3. Genre electronic pop Hip-hop Hype about the music video pre - release After the release of ‘Teenage Dream’, ‘E.T.’ was released as the third and final promotional single. The music video was released on the 31st of March, 2011 and premiered on MTV.com. The date was announced in a teaser trailer released on the 21st of March, 2011; it was 19 seconds long and showed clips of an unidentified flying object.

5. angelic songstress

7. Angelic Songstress

8. Warrior Princess

9. One of the meanings of the song that the character Perry plays is in love and infatuated with a man who is different from all the men she’s ever met. The beginning takes place in space which suggest a metaphor that suggests her relationship is transcendental and on another level because it's nothing like the normal. Katy is an alien in the video, and she scans the Earth which we can assume represents the relationship. Clips of animals flash throughout the video whilst she is scanning the earth which is Perry’s character learning and observing the earth from afar which was destroyed by another alien landing on it. Her landing on earth perhaps suggests that she was consumed by the relationship (earth). The earth could also represent how this man she is infatuated with cuts her off from the rest of the universe and isolates her in their own world. The artist is a key focal point of the narrative and Kanye West acts as the cutaway for the music video. Narrative & Performance

10. Codes And Conventions In recent years Lady Gaga, an award winning artist has had an increasingly artistic affect on Pop culture as a whole which has in turn affected artists like Katy Perry to reassess their images in the public eye. The two artist have been regularly compared since Katy Perry's sudden image change from girl next door glamour to what can now be described as couture, rockabilly and provocative. The music video ‘E.T.’ was also criticized for stealing ideas from Lady Gaga’s ‘Born This Way’ video. When asked about her recent and sudden image change Perry stated that it was a necessary and a natural part of her artistic growth.

11. Audience In what way is the video attractive to its target audience? All of the controversy, media attention and publicity hovering around this music video has only instilled that there will be more recognition from the public and more people will watch it leading to more album sales. In Pop Culture at the moment there is a big shift in the presentation of artist and couture is flooding concert stages and music videos.