The magazine will target ages 16-20, mainly females, with some male interest in fashion. It will be a monthly, 56-page fashion magazine focusing on designer and alternative fashion. The magazine will cost £2.99 to be affordable for students while including interviews, reviews, designer/model articles, and event information.

1. Magazine profile
Age - The age groups I am marketing at is between the ages of 16 – 20 as the results from my
survey showed that mainly under 18’s are within my target audience however one person was
over the age of 26 so I want to cater to at least 20 year olds.
Gender – My target audience will be mainly focused on females however overall my magazine
will be crossed over with males who are interested in fashion.
Type of magazine – My magazine genre is a fashion magazine. I will be focusing mainly on
designer fashion and alternative fashion in my magazine.
Cost - The price of my magazine will be £2.99. As it is fairly affordable for my more teenage
audience who may not have a lot of money to spend. Also it is affordable for students who do
have a job but may still be at college or university and cant spend a lot of money.
Publishing schedule – My magazine will be published monthly.
Size – My magazine will have 56 pages in total.
Colour palette – Based on my research about different colour palettes on existing magazines
my colour palette will consist of burgundy, black and pale pink as these are very autumnal
colours for this season and I believe they fit well together.
Contents – The contents within my magazine will include interviews, products reviews, articles
about designers/models and information on events. This is based from the results on my survey
filled out by my target audience.