This document provides guidance on how to create and promote a blog. It recommends choosing a blogging platform like Blogger or Wordpress, selecting a topic to write about that has reader interest, and maintaining consistency in posting. The document stresses that promotion is key, and suggests using social media, directories, and reusing content in different formats to promote the blog. The overall goal is to guide readers to a desired outcome and keep growing the blog over time.

1. How to Create Your Blog
& Promote It

2. &
Don’t Give UP!
Have Your Unique
Perspective

3. Why do you want to write
about?

4. ● REALTOR / Broker Secure Real Estate
● Twin Mom
● Author
● Real Estate Blogger
● Mom Community Builder
Charlie Allred

5. My 1st blog www.srephoenix.com

6. Why write a blog?
● Professional Exposure
● Platform/ Authority builder
● Sales Tool
● Prospect Educator (Pre-sale)
● Customer Educator (Post- sale)
● Interest
● Expert Authority
● Authenticity

7. Today
● Making the decision
● Where do I start? / Technology
● What do I write about?
● How do I promote it?
● Who would read it?

8. Our Focus Today...
● blog platform
● blog subject
● blog promotion
Getting it Done!

9. Part 1
The Experience

10. Guide your reader to the outcome:
1. Shine a light on the problem
2. Verify or validate the problem (data)
3. Show that it’s even worse than that
4. Provide the solution: light at the end of the
tunnel
applies to design, landing page, content,
description, bio.
Create with the outcome in mind

11. Find a Blog You Like
Model an existing blog
● Landing Page
● Topics
● Categories

12. Free Blog Options
● Blogger
○ Blogspot - allows custom url
○ have standard templates
● Wordpress.com
○ tons of customization - not free
○ customized url
○ more templates

13. Self Hosted Blog
● Godaddy.com
○ Custom Domain
○ Wordpress
■ plenty of free themes
■ plugins - some are free, some are not
Advanced Tip: Content is more important than
design… Keep it Simple!

14. Part 2
The Content

15. ● What are people already talking about
● Read the top 5 blogs, 10 articles each
● Interview 5 Experts
● Present a unique point of view
Advanced Tip: Read the blog comments, this
will tell you what people actually want
In Your Industry

16. Maintaining a Blog
● Consistency
● Do more of what works
● Do less of what doesn’t work
● Keywords
○ URL
○ Blog Titles
○ Blog posts

17. Desired Outcome
What one thing do you want your reader to
walk away with?
Starting point Desired Outcome
A B

18. BIO
● include photo
● model other bios in your industry
Advanced tip: what’s the end result for your
reader?

19. Part 3
Promote It

20. Promote your message not the blog!
Promotion is 80% of the work, the blog is 20%.
Promote!

21. BLOG
● Push links to social media
○ Hootsuite
● Google+
● LinkedIN
● Tons of other places to Put your blog
○ Share this - toolbar
○ Ping.fm

22. Blog Directories
● Technorati
● Alltop
● Industry specific
● Scoop.it (curation site)

23. Tools
● TwitterFeed - automatically post new blog
posts
● Onlywire
● Hootsuite
● Snap Pro- posts to Google+, gives you full
control (paid wp plugin)
● SocialMarker (+20 social sites)

24. Reuse Content
Blog Post could be:
● YouTube Video
● SlideShare Presentation
● Pinterest - images

25. Resources
● bloggerlinkup.com
● Triberr
● social buzz club
● Biz blogging Buzz
● viral buzz content

26. Recap
1. Make the Decision
2. Create your blog
3. Write Your Blog
4. Promote Your Blog
5. Keep the Cycle Going