First lecture for Polis LSE Executive Summer School, Managing Modern Media.

1. The new media
landscape
Prof Charlie Beckett

9. Making Media History

11. Impact of new technologies
• Religion
• Science
• Politics
• Art

12. Changing Journalism

16. Networked journalism
• Combination of citizen and professional
• Public participation throughout
• Interactive
• Connected
• Service not manufacturing
• Process not product

18. Old
• Barriers
• Top down
• Push
• Expensive
• Profitable
• Closed
• Scarce
• Linear
New
• Easy access
• Bottom up
• Demand led
• Marginal cheap
• Loss making
• Open
• Abundant
• Multi-channel

21. The graphic that explains everything about
the new journalism business model

22. • Have a management strategy: eg produce when
your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
• Build engagement through relevance
• Content is still King – always add value
• Networking finds (free) content – but also share
• Traditional values in a modern setting: critical,
independent, trust-worthy, experts in an uncertain
world

23. Changing Politics

38. Marketing morals

39. Strategy Lessons

43. • Invest in communications & analytics
as well as design
• Identify, segment, specify – listen and
learn
• Align your organisation and your
message before making the call to
action

44. The new media
landscape
Prof Charlie Beckett