1. Share |
Internal Link Structure - Keeping
Backlink Building Your Visitors Interested
SEO Department Search Engine Optimization and Backlinking Experts
How To Backlink The internal link structure is
not something you hear
Incoming Links
about everyday, but if you
One Way Backlinks want to make the most of
your traffic and your
Deep Links
website, you'll learn from
SEO and Backlinks this and apply it
immediately to your future
Anchor Text & Keywords
efforts. This article assumes
Writing Content you have a basic grasp of
search engine optimization
"Fast" Backlink Services?
and deep links, but even if
Social Media Optimisation - you don't, you can probably
SMO learn something of value here.
Internal Link Structure
Here's how all this works: You have a home page, which is subdivided into a number of
SEO Tips sections. Let's say you have a website on quilts. You might have one section called
"About Me", another section called "Blog", and maybe another section called "Products".
4 Advantages of Backlinking
These sections are all called deep pages, because unlike the home page, these are lower
Social Networking in a hierarchy of pages, and serve as areas of important information for potential web
surfers.
Tracking Your Backlinks
Going Deeper
Outsourcing Backlinks
A deep page, then, is a page that has valuable content on it. Deep links are links that
Link Strength Explained point directly to these deep pages, which is important because you're more likely to get
people who are interested if they find what they're looking for immediately by following the
Viral Marketing Tactics
link. These are critical because they bring you targeted traffic, or traffic that is actually
Link Building Strategies going to your website because the topic piqued their interest.
Backlink Discussion If you get enough people to
Backlink Building Blog see your website who are
there on purpose because of
Tools And
what they were looking for,
Resources you're in much better shape
Ultimate Online Marketing than just having the same
Rolodex
number of people randomly
stumbling on your site.
Now, what happens when
someone follows a deep link
from their favorite website or
finds you via a search
engine? Say they're reading about a rag quilt design on your hypothetical site, and they
find what they're learning to be fascinating. They might want to know more about you and
what you do.
It's your job to make this easy for them by leaving a breadcrumb of a hierarchy for them to
navigate through, starting with your home page. In addition, you want to provide an internal

2. link structure for them.
Convincing Visitors to Stay For a While
Now that we're here, you'll want to understand what an internal link structure is a little
better. Basically, an internal link structure is the structure that you use to provide links
from one of your deep pages to other pages on your website (usually other deep pages).
This means that people who are reading about you in your blog might see a hyperlink on
your favorite rag quilt, and if they click this, they'll be taken to your deep page on that
particular rag quilt design. Search engines will like a site that's optimized with an internal
link structure, but also, you're more likely to get people to stay longer on your site.
If you want to combine internal links with something even more important, you could try a
link building service. One effective method is to have one page called a site map that
displays all the pages and topics on your site, and to get some deep links to that page.
Whatever your method, having internal links will vastly improve the appearance and
usability of your site, so it is highly recommended that you create your own internal link
structure.
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