This is a Powerpoint on Competitive Strategy if you need one like this contact (charlesboen2012@gmail.com)

1. Goals and Objectives

2.  For Friendly Lips to be triumphant, it should have a long-term
plan so as it has the more competitive advantage compared to
its competitors in the same industry. The following goals have
applied the SMART Techniques; Simple, Measurable,
Attainable, Result-Oriented and Time-Bound.
 Our long-term goals are;
 Become a huge business venture in the market
 Open shops all over the world.
 Double revenues by the end of the second fiscal year.
 Achieve a 95% positive feedback from customers
 Short-term goals for our business are;
 Start a boutique that sells fashionable clothes and accessories.
 Increase advertising budget each month for the next three
months
Goals

3. 
 Our business objectives are aimed to ensure that Friendly
Lips have increased sales and employees satisfaction
more than our competitors. The following are our
objectives;
 Fill the store with high end fashionable clothes and
accessories. They should be of high quality.
 Advertise to our target market including in magazines on
the fashion section.
 We should also exhibit a High-End Image. All of our
products should have that “high quality” feeling.
 Offer more to customers. All customers should be
appreciated and welcomed to the Friendly Lips Boutique.
Objectives

4. 
 Trisha, B (2018) Business Objectives of High End
Clothing Stores. Retrieved online from
http://smallbusiness.chron.com/business-
objectives-high-end-clothing-stores-22414.html
References