3. BRIEF/CLIENT
Discuss the brief. Discuss who the client is, and what the
expectations are.
Client: Scott Langford, York college media tutor.
Create a 30-60 second corporate video on Creative Media
production L3. Show the location, college grounds,
classroom, interview with staff, interview other class (print).
Shots of the front of college, inside college entrance. Shot of
the classroom with students working, interview with client
about the course, use titles. Graphic animation for titles and
yorkcollege logo.
4. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
Link the video. Discuss similarities and
contrasts, conventions such as shooting
techniques, interviews, logo/branding, music
etc.
Comparing: Nearly all corporate videos contain some form of graphics, both of these
videos contain graphics and use it for titles and logos. These are useful as when
interviewing a staff member, the audience will want to know their name if they decide to
attend the college and might want to meet this person. They will also use it to display the
job role of the interviewee. Time lapses seem to be used quite frequently in corporate
videos as they give the video a nice professional look and also show the population of a
location or how something is created. The music in both videos is the same throughout and
the volume levels are changed and lowered. The First City video has voice overs from the
interviews which are used to give enough time for the graphics/titles to pop up long enough
for people to read. This isn’t used in the Singapore video as it only contains narration and
no interviews. Both videos contain narration but First City contains interviews which makes
the video more interesting because they are giving the audience real information from
actual students/staff.
The main difference between both videos is that UON Singapore gives information on their
history and how the became to be what they are today. I believe this is useful and effective
as it gives a backstory to how the College was formed and who the founder was is.
The main similarity is the techniques they used when filming, Most of the shots are used in
each video. Slider shots, medium still shots, time lapses, zoom and wide angle shots and
more. I believe these are the main shots used in all corporate videos as they provide the
best look and make the video look more professional.
Branding: Both the colleges claim they have certain areas that they think appeal to
students. UON claims they have a college in both Newcastle, Australia and Singapore
stating that they allow students to study in both college if they want to get more of an
experience by living in two different locations. This might appeal to people who love
travelling and want to experience new places. For the First City college video, at the end of
the video when displaying their logo and graphics they show all of there educational
partner ships showing large Universities in the UK, Australia, Switzerland and Germany.https://www.youtube.com/watch?v=0WFP4ceGkPA UON Singapore Corporate
Video
https://www.youtube.com/watch?v=JReE6AeMAW4 First City University College
5. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
Stockport College Promotional Video
This video is a good example of a conventional, and uses lots of
different techniques such as various types of shots. There is a
mix of wide shots and close ups, making sure to focus on the
more interesting aspect of the shot each time and emphasising
the individuality and difference between each course and
student that is featured in the video. There is also several time-
lapse shots and slow motion shots used to highlight certain
actions and aspects of the shot. These shots are also edited to
fit along with the music and cuts on the beat help to fit the
footage and music smoothly together. Instead of having an
interview in the middle of the video, which would ruin the
fluidity, several students voices are layered over the top of the
footage, explaining what they learnt there. The college logo and
contact information are displayed for a few seconds at the end
of the video to establish the branding.
6. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
University of Lincoln Promotional Video
This video is a parody of the conventional promotional
material that would be made, and caters more to young or
creative students due to the sense of humour and originality.
At the beginning of the video it is set in a conventional way,
showing still, wide shots of the campus and university
facilities, and a student appears in a way that seems like he
is about to talk about the university in more depth. However,
as soon as he starts to speak the video turns into a parody of
a zombie attack film as students dressed as zombies flood
into the studio. This happens extremely suddenly and I
imagine completely shocks the viewer.
8. PROPOSAL
Discuss what you intend to create.
We intend to create a professional corporate video. We will
be promoting the Creative Media Studies L3 course at York
College. We will use college grounds to acquire the shots
that are required for a corporate video, using the equipment
being used for the course whilst it is in use by current
students so that the audience can see what they can achieve
by seeing that the video looks professional even with the
equipment they will be using. We are going to include
interviews with staff and students from the course to get
across accurate information. We will also include shots of
the location and facilities provided by York College.
9. RESOURCES
Discuss the equipment required.
Canon 700D DSLR Camera. 70-200MM zoom Lens, 10-18MM
wide angle lens, 50MM prime lens.
Tripod for the still shots and a Steadicam for the moving
shots.
Rode Mini Mic for recording the live audio for all the
shooting.
Micro SD Card 64GB 90/MBPS for smooth capturing in the
highest quality (1080p).
Adobe premiere pro and after effects for the post production.
10. ROLES
Discuss crew roles and responsibilities.
CHARLES, BEN, IMOGEN
Charles – Camera man, Actor
Imogen – Camera man, Actor, Director
Ben – Camera Man, Actor, Back Watcher
We will all be sharing roles and having a fair share at
everything to get the maximum knowledge from the
excersize.
11. Shot Approx Length What happens? Visual Notes Audio Notes
1 5/6seconds time-lapse Front of college No live sound only
music
2 3 seconds Panning up Inside entrance Live sound with music
3 4 seconds Panning side Shop
Swipe transition
Live sound with music
4 4 seconds Panning side Library
Swipe transition
Live sound with music
Voice over
5 4 seconds Panning side Class room
Swipe transition
Live sound with music
Voice over
6 8 seconds interview Still camera
Scott Langford sat in
class
Live sound with music
7 3 seconds cutaway Student working
Graphic visuals
Live sound with music
Interview audio too[
8 8 seconds interview Charles Stick
Graphic Visuals
Live sound with music
9 3 seconds cutaway Equipment room Live sound with music
Interview audio too
10 3 seconds cutaway Charles working on a
computer
Live sound with music
11 2 + 2 seconds cutaway Lecture theatre
Top transition to
bottom
Music and voice over
12 3 seconds Fadeaway shot Outside lecture theatre
still shot panning the
overview of college.
music
12. SCHEDULE AND TIMESCALE
Day Activity
Monday 23rd January Filming
Thursday 26th January Post Production
Friday 27th January Post Production
20. CONSTRAINTS
Did any constraints alter your project? It could be legal, regulatory or
financial.
Due to filming during college hours there were lot’s of other students
and tutors around, meaning a lot of the shots we captured were
crowded or interrupted by people walking past. However, instead of
trying to clear the areas, we used this as a feature of the video, showing
what the college grounds and building is like on a day-to-day basis.
Because of this we made sure to take extra care with the equipment so
that it wasn’t damaged by anyone else.
In post production we needed some music to use over the footage so
the film would be more attention-grabbing and entertaining. However,
we couldn’t use any music unless we had permission to use it by the
creator or used royalty free music, otherwise we would be in violation of
copyright laws. Because of the short schedule we were given we
decided that using royalty free music would be best and managed to
find sources online such as ‘hooksounds.com’ that provided music for
free for purposes such as corporate films.
21. MANAGEMENT
Evaluate on your time management, you role within the team
and how you communicated and delegated tasks.
Time management: For the planning process we completed
all the slides and planning in the allocated time frame and
made sure we knew what we were shooting and had a good
visual idea of how the video was going to turn out, we also
produced a schedule which we could stick too to help shoot
the right clips/
I believe we spend our time well shooting the footage. We
stuck to the schedule and produced nearly all the clips. We
did forget to film one shot of the classroom but it’s not a vital
piece of the video so we could easily around it in post
production.
For post production we managed our time well and
completed all of our editing in the allocated time. This
produced a good result for each of our videos.
