Content Management Team
Case Study: Nespresso
• Sets governance for content production
process, guidelines for tone, visuals and
• Orchestrates content across PR, customer
service, local markets and commercial teams.
• Works closely with CRM and customer
The Content Management Team:
• Turns customer insights into relevant content.
• Hosts digital/creative assets.
• Sets governance for how content is used.
• Establishes guidelines for consistent voice,
message and tone.
• Looks for integration between paid, earned
and owned content.