Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
7. The Engaged Leader:
A Strategy for Your
Digital Transformation
An engaged leader is someone
who uses digital, mobile, and social
tools strategically to achieve
established goals as they relate to
leading people and managing
organizations.
Book available in the SXSW bookstore
Preorder at charleneli.com
21. 21
#EngagedLeader
Top Excuses
I don’t have the time.
It’s marketing’s job.
It doesn’t replace face to face.
Who cares what I had for lunch?
I don’t want to get my
company in trouble.
It’s not about me.
40. 4. Ask the Right Questions About Value
40
“We tend to overvalue the things
we can measure, and undervalue
the things we cannot.”
- John Hayes, CMO of American Express