"The Engaged Leader" at SXSW Interactive

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Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)

Title: Creating A Digital Engagement Strategy for Leaders

Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.

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  • "The Engaged Leader" at SXSW Interactive

    1. 1 #EngagedLeader Creating a Digital Engagement Strategy For Leaders 3.1415 Charlene Li, Founder & CEO, Altimeter Group @charleneli #sxsw #engagedleader
    2. 2 #EngagedLeader
    3. 3 #EngagedLeader The Art of Followership
    4. It’s About Relationships
    5. What kind of relationship do you want? #EngagedLeader
    6. Strategy is What You Do – And Don’t Do
    7. The Engaged Leader: A Strategy for Your Digital Transformation An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations. Book available in the SXSW bookstore Preorder at charleneli.com
    8. Agenda
    9. Agenda
    10. The Engaged Leader Framework #EngagedLeader
    11. Listen to Break Down Power Distance #EngagedLeader
    12. Red Robin Enables Enterprise Listening of Customers via Employees #EngagedLeader
    13. UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter #EngagedLeader
    14. Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing #EngagedLeader
    15. Telstra CEO David Thodey Engages Frequently #EngagedLeader
    16. Define the Relationship With Engagement             #EngagedLeader
    17. Purpose Drives Personal Engagement          “I jump into customer issues because it’s dear to my heart.”  - David Thodey, CEO of Telstra #EngagedLeader
    18. Thodey Mastered the Language of Engagement Internally First • Have a clear  point of view • Express  empathy • Understand  limits #EngagedLeader
    19. Agenda
    20. 21 #EngagedLeader Top Excuses I don’t have the time. It’s marketing’s job. It doesn’t replace face to face. Who cares what I had for lunch? I don’t want to get my company in trouble. It’s not about me.
    21. 22 #EngagedLeader Fear of Failure
    22. 23 #EngagedLeader Development Stages of Engaged Leaders Denial Anger, Dismissal, Repudiation Bargaining Excuses, Escape, Desperation Acceptance Agreement, Realization, Awakening Transformation Belief, Embracement, Evangelism
    23. 24 #EngagedLeader
    24. 25 #EngagedLeader Trust Truth Openness Authentic
    25. 26 #EngagedLeader Managing Up Focus on Goals
    26. 27 #EngagedLeader Middle Managers Focus on Being Facilitators
    27. 28 #EngagedLeader Digital Engagement Requires Judgment – and the Confidence to Use It What you should do What you shouldn’t do Judgment is needed in between
    28. 29 #EngagedLeader
    29. Agenda
    30. Rigid Organizations Dynamic Organizations Digital Requires New Ways of Working #EngagedLeader
    31. 32 Biggest Challenges of Digital/Social #EngagedLeader
    32. 1. Create a Culture of Sharing #EngagedLeader
    33. What stories could you share that would inspire action?
    34. 2. Build Trust with Engagement Source: Edelman Trust Barometer, 2015 #EngagedLeader
    35. 3. Use Digital to Make Meaningful Decisions
    36. The Impact of Follow-through
    37. 4. Ask the Right Questions About Value 40 “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express
    38. It’s About Relationships
    39. Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slide, send an email to slides@altimetergroup.com