1. Question 3
What have you learned from your
audience feedback?

2. Feedback from Facebook

3. The overall feedback we
received was that this print
advert was very interesting
and eye catching. They said
the image links well to the
topic, the documentary
and the radio trailer.
However a few people
have said that the image
looks odd and that it is
clear the image has been
flipped which makes the
advert look as though
there is too much space on
one side.

4. Feedback from YouTube
From all of the feedback we
received for our documentary, it is
clear that people found the
documentary informative and
factual. Our framing and camera
work was praised frequently. The
overall opinion that the products
together work well and look and
sound professional.
However, a main negative was the
sound levels. A lot of people said
that they needed to be more
even, even in the radio trailer. This
is something that could have been
easily changed and in the future it
will definitely be a priority.
Another issue raised was the
lighting which in some areas was a
lot more dull than others.

5. Feedback from Focus Group
We designed and created a
questionnaire for our focus group to
answer after watching our
documentary, listening to our radio
trailer and viewing our print advert.
Our focus group was made up of a
variation of males and females,
between the ages of 16 and 25 years.

6. We had to take photographic evidence of our focus group:
We also had to get voice recordings of
the questions being answered:

7. Questionnaire Results
On a scale of 1 to 5, 1 being the least and 5 being the None of the aspects of our documentary
Question 3
most, please rate the following aspects of our received a rating lower than 4, this suggests
documentary: that our documentary was above average.
4.6 However it is apparent that some aspects were
Average Score
4.4
4.2 better than others, as some were lacking. Such
4 as sound, which was also criticised in our
3.8
3.6 online feedback suggesting that this was a
major issue. However it was rated highly for
being professional and entertaining which
shows we were able to follow the majority of
Aspects of Documentary the codes and conventions required.
Do you think our documentary is similar to other
Question 4
professional documentaries in terms of the style? The results from this question
show a varied opinion. 6 said that
Sometimes they felt the documentary was
similar to other this shows we have
followed the codes and
No
conventions of a
documentary, however 4 said no
Yes which highlights that our
documentary is in some ways
0 1 2 3 4 5 6 7 unique.

8. Question 5 Would you continue to watch this documentary after
the first 5 minutes? 8 out of 12 said that they would watch the
documentary after the first five
minutes, however the remaining 4 were not
Not Sure
sure. Although the majority were impressed
enough to want to watch on, there were still a
No few who were not fully persuaded.
We asked them why and our results show that
Yes one person felt it was not fitted for their age
and others said that it was one-sided and did
0 2 4 6 8 10
not fully balance the argument.
Question 6 Do You Like The Documentary?
All 12 of the participants said that they liked
the documentary, this shows that we have
Yes largely ensured our documentary follows the
No codes and conventions of a documentary but
also that we did our best to target our
audience.

9. For question 7 we asked ‘Is there anything that you think could be improved?‘.
A major issue was the sound levels, particularly in the music beds and the voiceover. In a few points
throughout the documentary, the voiceover was much quieter than the music bed. For example in the
song ‘When I Grow Up’ played, it was a lot quieter than all of the rest which made it difficult to hear and
make a link. Some people suggested that we made the cutaways longer or slowed them down a little bit
because it was difficult for them to fully view and understand the meaning and link. Moreover, some
people felt that the documentary would be more professional if the argument was not so single
sided. They felt that the documentary looks more at the negative side of tanning as opposed to the
positive.

10. Question 8 Would the radio trailer persuade you to The majority of our focus group said the radio
watch the documentary? trailer would persuade them to watch the
documentary. They said the music bed linked
well to the documentary topic and that it was
2 catchy and memorable. However there were
Yes two who do not listen to the radio frequently
No
and so said that the radio trailer would not
persuade them to watch the documentary. This
10
highlights the choice of advertisement being an
issue because some of our target audience do
not listen to the radio.
Question 9 On a scale of 1 to 5, 1 being the least and 5 being
the most, please rate the following aspects of our
radio trailer:
4.7 The results of this question emphasise an issue
4.6 with the professional feel of the radio trailer.
4.5
Although the rating is not low, it is a fair deal
Average Score
4.4
4.3 lower than the rating of information given and
4.2
4.1
sound. The results also shows that the radio
4 trailer is very informative and that the sound, in
3.9
3.8
comparison to the documentary is much better.
Information Given Sound Professional Feel

11. Question 10 Would the print advert persuade you to watch The main reasons for people wanting to watch
the documentary? the documentary after seeing the print advert
was because that the print advert is very unique
and eye catching. Audience feedback shows
2 that it raises questions about the topic and
makes you interested in what the documentary
Yes
will be about. However those who were put off
No by the print advert said that it would not be of
any interest as they do not tan and the other
10
said the image was scary and off-putting.
Question 11 On a scale of 1 to 5, 1 being the least and 5 being
the most, please rate the following aspects of our The results to this question mainly reiterate the
print advert: results from the previous question. Most people
found the print advert very eye catching and
Professional Feel
found the composition was good. The lowest
Composition rating is the information given, this may be
Infomation Given because the image does not link to the idea of
Eye Catching our documentary enough.
3.8 4 4.2 4.4 4.6 4.8 5
Average Score

12. Question 12 Do you feel our three products work well together in
giving detail and persuading viewers to watch the
documentary?
14
12
As everybody said that the three
10
products work well together, it is clear
8
that there is continuity present
6
throughout the whole project.
4
2
0
yes No
Overall the audience feedback tells us that even though there are a lot of good
aspects about our products, there are also many other aspects that could have
been improved to make them all more professional and fitting.
There were some minor issues such as cutaways not being long enough to
be properly viewed, but it is apparent that the main criticism throughout is the
voiceover and sound levels. The majority of our feedback led to the conclusion
that the voiceover is slightly boring and monotonous and also that the sound
levels were not equal.