LSLS 2015 Keynote: Reframing Our Narratives
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This document discusses strategies for advocating for libraries. It addresses the crisis facing libraries and the need to reframe narratives about libraries' value. Various approaches are presented for how libraries can promote access, freedom, inquiry, advocacy and more. Additional resources on marketing, persuasion and communicating the value of libraries are listed.
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LSLS 2015 Keynote: Reframing Our Narratives
- 2. @ c h a r b o o t h
- 3. @ c h a r b o o t h
- 4. @ c h a r b o o t h
- 5. O P E N
- 6. O P E N
- 7. O P E N
- 8. O P E N
- 9. O P E N
- 10. R E A L T A L K
- 11. O P E N R E A L T A L K
- 12. O P E N R E A L T A L K
- 15. NARRATIVES R E F R A M I N G OUR
- 16. L I B R A R I E S S T O R I E S T H AT M A K E M A T T E R
- 17. S T O R I E S M A T T E R
- 18. NARRATIVES
- 19. NARRATIVES
- 25. 1 2 3
- 26. 1 2 3 D E S T R U C T I O N
- 27. 1 2 3 D E S T R U C T I O N D E C L I N E
- 28. 1 2 3 D E S T R U C T I O N D E C L I N E D I S P L A C E M E N T
- 29. 1 D E S T R U C T I O N
- 30. 2 D E C L I N E
- 31. 3 D I S P L A C E M E N T
- 32. L I B R A R I E S A R E S T I L L I N C R I S I S . . .
- 33. . . . L I B R A R I E S H AV E A LW AY S BEEN IN CRISIS
- 37. T H E S E T E C T O N I C S H I F T S
- 38. T H E S E T E C T O N I C S H I F T S MAKE US ADVOCATES & INNOVATORS
- 43. + =
- 59. a c c e s s
- 60. a c c e s s f r e e d o m
- 61. a c c e s s f r e e d o m o p e n n e s s
- 62. a c c e s s f r e e d o m i n q u i r y o p e n n e s s
- 63. a c c e s s f r e e d o m a d v o c a c y i n q u i r y o p e n n e s s
- 68. C O N T E N T
- 69. C O N T A I N E R C O N T E N T
- 70. C O N T A I N E R C O N T E N T C O N C E P T
- 71. C O N C E P T
- 72. re e d c o l l e g e
- 73. re e d c o l l e g e
- 80. ✓ COMISSERATING
- 82. ✓ COMISSERATING ✓ GRAFFITING ✓ SLEEPING
- 83. ✓ COMISSERATING ✓ GRAFFITING ✓ CRUISING ✓ SLEEPING
- 84. O W N E R S H I P
- 85. R I T U A L
- 86. C O M M U N I T Y
- 87. E N G A G E M E N T
- 88. I N T E N T I O N E N G A G E M E N T
- 89. I N T E N T I O N E N G A G E M E N T D I S C I P L I N E
- 90. I N T E N T I O N E N G A G E M E N T D I S C I P L I N E L E A R N I N G
- 91. I N T E N T I O N E N G A G E M E N T L E A R N I N G D I S C I P L I N E E X P E R I E N C E
- 92. K N O W L E D G E I N T E N T I O N E N G A G E M E N T L E A R N I N G D I S C I P L I N E E X P E R I E N C E
- 93. C U L T U R E
- 94. M E M O R Y
- 95. M E M O R Y
- 119. C O N T E N T C O N T A I N E R
- 120. C O N T E N T C O N T A I N E R
- 121. C O N T E N T C O N T A I N E R
- 122. C O N C E P T C O N T E N T C O N T A I N E R
- 126. + =
- 127. h e a t h b r o t h e r s . c o m / r e s o u r c e s / S T O R I E S
- 128. in ADDITION to:
- 129. t r y T H I S .
- 130. in ADDITION to:
- 131. t r y T H I S .
- 132. in ADDITION to:
- 133. t r y T H I S .
- 134. t r y T H I S .
- 135. in ADDITION to:
- 136. t r y T H I S .
- 137. t r y T H I S .
- 138. B U T M O S T I M P O R T A N T LY
- 141. C H A R B O O T H director of research, t e a c h i n g , a n d l e a r n i n g s e r v i c e s T H E C L A R E M O N T COLLEGES L IBRARY charbooth@gmail.com slideshare.net/charbooth i n f o m a t i o n a l . c o m
- 142. ADDITIONAL RESOURCES • Association of College and Research Libraries. Value of Academic Libraries: A Comprehensive Research Review and Report. Researched by Megan Oakleaf. Chicago: Association of College and Research Libraries, 2010. • Association of College & Research Libraries. 2006. The Power of Personal Persuasion: Advancing the Academic Library Agenda from the Front Lines. Chicago. • Calcagni, T. F. (2008). Tough questions--good answers: Taking control of any interview. Sterling, Va: Capital Books. • Cialdini, R. (1993). Influence: The Politics of Persuasion. New York: Morrow. • Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. New York: Random House. • Lidwell, W., Holden, K., & Butler, J. (2003). Universal principles of design. Gloucester, Mass: Rockport. • Mathews, B. (2009). Marketing today's academic library: A bold new approach to communicating with students. Chicago: American Library Association. • Potter, N. (2012). The library marketing toolkit. London: Facet Publishing. • Walters, Suzanne, and Kent Jackson. 2013. Breakthrough Branding: Positioning Your Library to Survive and Thrive.