@ c h a r
b o o t h

@ c h a r
b o o t h

@ c h a r
b o o t h

O P E N

O P E N

O P E N

O P E N

O P E N

R E A L
T A L K

O P E N
R E A L
T A L K

O P E N
R E A L
T A L K

NARRATIVES
R E F R A M I N G
OUR

L I B R A R I E S
S T O R I E S
T H AT M A K E
M A T T E R

S T O R I E S
M A T T E R

NARRATIVES

NARRATIVES

1
2
3

1
2
3
D E S T R U C T I O N

1
2
3
D E S T R U C T I O N
D E C L I N E

1
2
3
D E S T R U C T I O N
D E C L I N E
D I S P L A C E M E N T

1 D E S T R U C T I O N

2 D E C L I N E

3 D I S P L A C E M E N T

L I B R A R I E S
A R E S T I L L
I N C R I S I S . . .

. . . L I B R A R I E S
H AV E A LW AY S
BEEN IN CRISIS

T H E S E
T E C T O N I C
S H I F T S

T H E S E
T E C T O N I C
S H I F T S
MAKE US ADVOCATES
& INNOVATORS

i.e., making
people care.

i.e., making
people aware.

+
=

a c c e s s

a c c e s s
f r e e d o m

a c c e s s
f r e e d o m
o p e n n e s s

a c c e s s
f r e e d o m
i n q u i r y
o p e n n e s s

a c c e s s
f r e e d o m
a d v o c a c y
i n q u i r y
o p e n n e s s

C O N T E N T

C O N T A I N E R
C O N T E N T

C O N T A I N E R
C O N T E N T
C O N C E P T

C O N C E P T

re e d c o l l e g e

re e d c o l l e g e

✓ COMISSERATING

✓ COMISSERATING
✓ GRAFFITING

✓ COMISSERATING
✓ GRAFFITING
✓ SLEEPING

✓ COMISSERATING
✓ GRAFFITING
✓ CRUISING
✓ SLEEPING

O W N E R S H I P

R I T U A L

C O M M U N I T Y

E N G A G E M E N T

I N T E N T I O N
E N G A G E M E N T

I N T E N T I O N
E N G A G E M E N T
D I S C I P L I N E

I N T E N T I O N
E N G A G E M E N T
D I S C I P L I N E
L E A R N I N G

I N T E N T I O N
E N G A G E M E N T
L E A R N I N G
D I S C I P L I N E
E X P E R I E N C E

K N O W L E D G E
I N T E N T I O N
E N G A G E M E N T
L E A R N I N G
D I S C I P L I N E
E X P E R I E N C E

C U L T U R E

M E M O R Y

M E M O R Y

C O N T E N T
C O N T A I N E R

C O N T E N T
C O N T A I N E R

C O N T E N T
C O N T A I N E R

C O N C E P T
C O N T E N T
C O N T A I N E R

+
=

h e a t h b r o t h e r s . c o m / r e s o u r c e s /
S T O R I E S

in ADDITION to:

t r y T H I S .

in ADDITION to:

t r y T H I S .

in ADDITION to:

t r y T H I S .

t r y T H I S .

in ADDITION to:

t r y T H I S .

t r y T H I S .

B U T M O S T
I M P O R T A N T LY

C H A R B O O T H
director of research,
t e a c h i n g , a n d
l e a r n i n g s e r v i c e s
T H E C L A R E M O N T
COLLEGES L IBRARY
charbooth@gmail.com
slideshare.net/charbooth
i n f o m a t i o n a l . c o m

ADDITIONAL RESOURCES
• Association of College and Research Libraries. Value of Academic Libraries: A
Comprehensive Research Review and Report. Researched by Megan Oakleaf.
Chicago: Association of College and Research Libraries, 2010.
• Association of College & Research Libraries. 2006. The Power of Personal
Persuasion: Advancing the Academic Library Agenda from the Front Lines. Chicago.
• Calcagni, T. F. (2008). Tough questions--good answers: Taking control of any interview.
Sterling, Va: Capital Books.
• Cialdini, R. (1993). Influence: The Politics of Persuasion. New York: Morrow.
• Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die.
New York: Random House.
• Lidwell, W., Holden, K., & Butler, J. (2003). Universal principles of design.
Gloucester, Mass: Rockport.
• Mathews, B. (2009). Marketing today's academic library: A bold new approach to
communicating with students. Chicago: American Library Association.
• Potter, N. (2012). The library marketing toolkit. London: Facet Publishing.
• Walters, Suzanne, and Kent Jackson. 2013. Breakthrough Branding: Positioning Your
Library to Survive and Thrive.