1. 2
WebBlog) Blogger
CD
2.1
2.2 Social Media
2.3 WebBlog)
2.1
1.
2.
3.
4.
5.
6.
7.

2. 8.
2.2 Social Media
2.2.1 Social Media
Media
Social Media
2.0 ( broadcast media
monologues : one to many social media dialogues
:many to many ) media

3. Category
, Category
Media
2.2.2 Social
Media
4600
500 200

4. 5000
5000
500 800

5. 2.2.3 Social Media
UsersGenerated Content Consumer Generated
Content
(1) Blog – Weblog
Content Management System: CMS)
Post
HTML
web site
Chronological
Order) Blog
Blog
Social
Blog 2
Blog (Corporate Blog)

6. Blog Blogger
Marketing Influencer
(2) Twitter Microblog –
Blog Post 140
Twitter
What are you doing?) Twitter
Brand
CRM)
Blog Twitter
Social
Network Feature
Microblog
(3) Social Networking –

7. Profile
Info) Photo)
Note) Video) Social
Networking
Invite Friend Find Friend
Social Networking
Brand Application
CRM Pages
Group
Social Networking
2
Facebook, Hi5 Myspace
Resume
Linkedin Plaxo
(4) Media Sharing –
upload

8. Media Sharing Youtube
Flickr
Multiply
(5) Social News and Bookmarking –
Social Bookmarking
Bookmark
Bookmark
Campaign
(6) Online Forums – Social
Media

9. Forums
Forums
2.3 WebBlog)
2.3.1 WebBlog)
(Weblog)
(Web) (Blog)
1
2
3
4 link

10. blogroll
2.3.2
learner blogs, political
blogs, travel blogs, fashion blogs, project blogs,legal blogs
Linklog
–
Photoblog
Vlog Videoblog
Vlog

11. movie
2.
Personal Blog)
News Blog)
. Collaborative Blog)
blognone.com
Politic Blog)
Environment Blog)
Media Blog)
oknation.net/blog/black
Entertainment Blog)

12. Educational Blog)
Tutorial Blog)
3.
3 1 Filter Blog
“Bookmark”
Social Bookmark
URL
http://del.icio.us/
3.2 Personal Journal Blog

13. http://www.exteen.com
http://www.blogger.com
3 3 Photo Blog
,
tag)
http://www.flickr.com
3.4 Video Blog Vlog
tag)
http://www.aolvideoblog.com
3.5
link)
Social Network Service
Social NetworkingWebsites

14. http://hi5.com http://multiply.com
http://spaces.live.com blog
Social Networking Websites
journal
blog
2.3.3
blog
blog
www.blogger.com www.exteen.com
www.mapandy.com
www.buddythai.com
www.imigg.com www.5iam.com

15. www.blogprathai.com www.ndesignsblog.co
m www.onblogme.com
www.idatablog.com www.inewblog.com
www.freeseoblogs.com
www.sumhua.com www.diaryi.net
www.istoreblog.com
www.skypream.com www.thailandspace.co
m www.my2blog.com
www.sungson.com www.gujaba.com
www.maxsiteth.com
www.sabuyblog.com www.ugetblog.com
www.jaideespace.com

16. 2.3.4 Blogger
Blog) “Weblog”
Jorn Barger 1997
Peter Merholz
“Blog” 1999
13 2003 Oxford English
Dictionary blog
Blog)
2004
“ ”
10
“ ” (blog)
“ ” (web log)
“ ”
“ ”

17. “
”
20
“ ”
2542
“ ”
10
“ ” (incumbent)

18. ,“ ” (electoral)
“ ” (stroms)
,“ ” (insurgent)
,“ ” (hurri-
cane) ,“ ” (peloton)
cicada)
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